As part of its Third Quarter 2010 financial results that were released on Thursday morning, World Wrestling Entertainment released the official pay-per-view buyrates and revenues for the quarter – and no surprise here, they’re down from last year.
WWE’s 3 pay-per-view events from July-September generated $13.6 million which is down 6.2% from $14.5 million in same quarter in 2009. PPV buys were down an alarming 16% from the same quarter last year.
Here is the breakdown:
- Money in the Bank (July) did 165,000 buys, down from the 267,000 buys that Night of Champions drew in July 2009.
- SummerSlam (August) did 350,000 buys, down from the 369,000 buys that SummerSlam 2009 drew.
- Night of Champions (September) did a 165,000 buys, down from the 169,000 buys earned by the Breaking Point in September 2009.
It’s worth noting that WWE raised the price of pay-per-view events by $5 this year .. One could make the argument that the company would have likely sold more PPV events had the price remained lower, but PPV buyrates and overall PPV revenue are down either way.
For more details on WWE’s Third Quarter 2010 financial results, click here.
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