WWE released their Q4 2013 and Full Year financial results on Thursday morning. Here are the final pay-per-view buy rates:
- Battleground in October: 114,000
- Hell in a Cell in October: 228,000 (up from 199,000 in 2012)
- Survivor Series in November: 177,000 (down from 208,000 in 2012)
- TLC in December: 181,000 (up from 175,000 in 2012)
Without factoring in WWE Battleground (which was a new pay-per-view in 2013), WWE sold 586,000 buyrates in the quarter, up from 582,000 in 2012.
The buyrate for Hell in a Cell was the show’s best since it debuted in 2009 – and the Daniel Bryan vs. Randy Orton main event outdrew the John Cena vs. Randy Orton WWE World Heavyweight Championship Unification match by a wide margin (26%).
Overall, you can see that pay-per-view is no longer a growth sector for WWE, which makes it an opportune time for WWE to transition those shows to the WWE Network.
WWE Reports Q4 2013 & Full Year Financial Results
Here are the buyrates for Hell in a Cell, Survivor Series and TLC over the past 4 years:
Hell in a Cell:
- 2013 – 228,000 buys
- 2012 – 199,000 buys
- 2011 – 182,000 buys
- 2010 – 210,000 buys
Survivor Series:
- 2013 – 177,000 buys
- 2012 – 208,000 buys
- 2011 – 281,000 buys
- 2010 – 244,000 buys
TLC:
- 2013 – 181,000 buys
- 2012 – 175,000 buys
- 2011 – 179,000 buys
- 2010 – 195,000 buys