There has been a lot of talk how WWE portraying John Cena as an “old veteran” is a bad idea. One person within WWE said it’s “shockingly bad” for the direction of Cena’s character and they couldn’t understand what he’s is thinking by going along with it.
The idea is for Cena to be moved into a “Babe Ruth” role similar to how Bruno Sammartino was in the late 1970s, where he was really the most popular guy but the focus was put on an up and coming babyface, Bob Backlund.
Although Cena has been the face of WWE for over a decade, he’s still only 37 years old and a top merchandise seller amongst children and women.
(Source: Wrestling Observer Newsletter)