WWE has made another significant change to its creative team, with former D-Generation X member Road Dogg (Brian James) stepping into the role of co-lead writer for SmackDown. According to PWInsider, James will work alongside John Swikata, who was promoted to lead writer in June 2024.
This marks another chapter in James’ evolving role within WWE’s corporate structure. After serving as a producer from 2014 to 2022, he had previously held the position of lead writer for SmackDown. He briefly departed the company in 2022 due to the demanding schedule under then-CEO Vince McMahon, but returned later that year as Senior Vice President of Live Events.
In his SVP role, James has been responsible for overseeing the creative direction of WWE’s live events, maintaining a biweekly office presence while visiting selected live shows monthly. This latest appointment suggests a further expansion of his creative influence within the company.
The writing team’s leadership now combines James’ veteran wrestling experience with Swikata’s proven track record as a longtime member of WWE’s creative staff. Swikata, who replaced Ryan Callahan, has worked his way up through the ranks, moving from senior writer to his current position as lead writer.