Nielsen (the research company best known for being behind television and terrestrial radio ratings in the United States) has released data from a survey they conducted about UFC Women’s Bantamweight Champion, wrestling fan, and WrestleMania guest star Ronda Rousey. There are a number of stats listed, but one is of special interest to wrestling fans:
Rousey fans are 32% more likely to have attended a WWE or other pro wrestling card in the last 12 months.
By comparison, Rousey fans are also:
* 30% more likely to have a subscription to an online music service.
* 29% more likely to be “very” interested in the UFC,
* 32% more likely to be “very” interested in pro boxing.
* 40% more likely to be “very” interested in “extreme/action sports”
In the email sent out to the media going over all of stats, Nielsen ran down these items as the key findings:
* 44% Americans know Ronda Rousey. Among those who know her, 70% find her to be likable and 67% think she’s successful.
* Rousey’s endorsement of Carl Jr.’s is a fit with her fans: Rousey’s fans are 30% more likely than the average U.S. adult to have visited a fast food restaurant 10+ times in the past 30 days.
* Rousey’s fans are willing to shell out money for tickets for other sporting events. In fact, they’re 44% more likely than the average U.S. adult to be willing to pay over $75 for NBA tickets and 30% and 20% more likely to do the same for MLB and NFL tickets, respectively.
* Fans of Rousey are more likely than the average American adult to be very interested in pro boxing (32% more likely) than UFC (29% more likely).
Rousey fights tomorrow night at UFC 193 live on pay-per-view.
