– Here are some WWE business figures for the month of August, courtesy of the Wrestling Observer Newsletter:
* North America live events averaged 5,634 paid fans, up 25.9% from the prior year.
* WWE.com had 12.9 million unique visitors in August, up 11.2% from the 11.6 million in August 2011.
* WWE Shop orders were down 50% from the prior year. August 2012 averaged 548 orders per day, while August 2012 had 1,097 orders per day.
* WWE shipped 301,000 DVD units, up 7.9% from 2011. Since December, WWE’s top-selling DVDs are WrestleMania 28 (219,000 units), The Rock’s DVD (148,000), The Undertaker’s Streak DVD (93,000), the Royal Rumble (84,000) and the Best PPV Matches of 2011 (83,000).
– Former WWE Diva Stacy Keibler has been named one of the guest judges for Lifetime’s “Project Runway All Stars’ Season 2.” Actress Katie Holmes, ex-wife of actor Tom Cruise, is also one of the guest judges.
No word yet on when Stacy Keibler’s episode will air, but the show premieres on October 25th. For more information, visit Zap2It.com.
