Variety has published an article on WWE’s expanded social media presence, with comments from Stephanie McMahon, With the expansion of Raw to three-hours WWE plans to offer fans the chance to influence what occurs during the show through online polls and hashtag voting during the first hour that then play out in the third.
“We’re going to use social media in a more enhanced fashion,” besides just promotion, McMahon told Variety. “Our fans will affect some type of content in the show every week.”
Doing so “keeps your audience tuned into the broadcast for the entire three hours,” McMahon believes.
“What our audience wants is great creative; it’s what any audience wants,” McMahon said. “We need to provide content across every different platform so that our fans can engage across any device they prefer. Every property is struggling with that. As long as you are everywhere, you keep and grow your audience as well.”
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