WWE Network’s move to Peacock in a deal that’s reportedly worth more than a billion has a lot of positives but some negatives for the company as well and Stephanie McMahon recently discussed both.
As part of the Leaders Week, the company’s chief brand officer appeared as a speaker at the Leaders business event, where she opened up about the massive transition of their content library.
Stephanie discussed both the up and downsides of the deal. She explained that it allows the company to focus on what they do best, though it means they are getting less data to analyze:
“From a benefit perspective, it really allows us to focus on what we do best, which really is the content production and the story telling, It’s consistent that we’re still getting our data.
Not as much data so maybe that’s a little bit of a downside there, but when you think about the economics scale and reach and of course,” said Stephanie McMahon, “the added value for our fans,”
The WWE executive continued by mentioning how the people who want to continue with the $9.99 deal for WWE Network can do so or they can choose from the many other plans.
Per Stephanie McMahon, the deal between the two companies adds value for the fans. It allows the company to extend its reach to bring more people into the fold.
