Earlier this week, it was announced that WWE has invested in Tout, a start-up social media platform that allows users to share 15-second video clips of themselves. The service will be one of the core components of the new interactive elements coming to Monday Night RAW each week (#RAWActive).
WWE executive Stephanie McMahon spoke with PEHub.com this week about the investment – and says WWE is interested in funding other tech companies.
“Tout is really the first deal that we’ve done of this kind, but we’re very opportunistic, so if the right opportunity came along, we’d definitely consider it.”
WWE certainly has a mixed track record when it comes to projects outside of pro wrestling (bodybuilding companies, football leagues, nightclubs, movie studios, television networks), so it should be interesting to see how this new “venture capital” initiative pans out.
