WWE’s corporate website has updated the company’s Key Performance Indicators with the preliminary buyrate for this year’s SummerSlam pay-per-view – and it’s not good news.
SummerSlam, which featured John Cena vs. CM Punk in the main event (and Alberto Del Rio leaving as WWE Champion after cashing in his Money in the Bank Briefcase) drew approximately 301,000 buys – way down from last year’s 350,000.
To give a little more context as to how badly WWE’s pay-per-view audience is shrinking, SummerSlam did 369,000 buys back in 2009.
As for the domestic vs. international breakdown, it appears around 174,000 buys came from in North America, with 127.000 being purchased internationally.
