Spike TV held their latest ‘upfront’ presentation on Tuesday in New York City and announced a partnership with $7 Bucks Productions, owned by The Rock and his ex-wife Dani Garcia.
The Rock’s production company will produce programming from live events, specials, sports and initiatives surrounding troops and veterans.
Spike TV also unveiled their new logo and tagline “Spike: The Ones To Watch.” The network is shifting away from targeting young males and is looking to expand their reach by appealing to a much broader demographic. It’s believed that Spike’s new direction is one of the main reasons they decided to part ways with TNA Wrestling.
Here’s a photo of The Rock from yesterday’s event:
Excited about our new partnership w/ the new @SpikeTV Stay tuned.. #7BucksProductions http://t.co/1D6yXU39Ni pic.twitter.com/P6ePD7dn0D
— Dwayne Johnson (@TheRock) March 4, 2015