Mark Shapiro has once again reiterated that Vince McMahon is gone from TKO Group Holdings and that he will not return.
While McMahon was able to force his way back into WWE in January 2023, his most recent resignation happened under much different circumstances thanks to the launch of TKO Group Holdings last September.
Mark Shapiro on Vince McMahon
Speaking at the Morgan Stanley conference, TKO’s COO Mark Shapiro addressed McMahon’s departure and his recent offloading of TKO stock. Shapiro made it clear that TKO did not participate in the sale. Shapiro added that McMahon does not work for TKO, does not go to the offices and is not coming back to the company.
Plans for Branding
Over the past year, WWE has seen an increase in branding usage on camera at WWE events. During the conference, Shapiro said that “not to criticize Vince McMahon” but he believes WWE didn’t utilize enough branding opportunities in arenas. UFC, the other half of TKO, uses arguably too many, according to Shapiro, who said that WWE will continue to use sponsors on WWE ring assets.
WWE RAW & Netflix
In January 2025, Monday Night Raw will move to Netflix in a blockbuster deal that will mark the end of WWE’s flagship show on broadcast television. Shapiro said that “not in my wildest dreams” did he expect Netflix for the Raw deal, and that the conversation was originally about WWE NXT. Shapiro credits WWE President Nick Khan and TKO CFO Andrew Schleimer for negotiating the deal.
What’s to Come?
Shapiro was pleasantly surprised by the buzz that this year’s Royal Rumble and Elimination Chamber events made. Looking ahead, he said fans can expect celebrities from the William Morris-Endeavor (WME) agency at WrestleMania. Partnering with Fanatics for WWE World is going well, and can be considered a blueprint for future projects.
