WWE made some major changes to its creative team earlier yesterday when the company decided to merge the creative teams for its premier shows Raw and SmackDown.
This change was a result of the declining ratings of the Red Branded Show which has seen over 20% decline in year over year audience in the past couple of months.
PWInsider provided some more update on the changes recently and the site notes that the boss Vince McMahon has been “very upset” and openly “frustrated” with Raw of late.
The TV audience has been on a decline across the board for all wrestling shows since the coronavirus pandemic forced companies to halt their regular production and produce shows without a real audience.
However, the Red Brand of WWE has been hit hardest among the shows and 5 out of the last 6 Raw episodes have been the least-watched episodes in the show’s history.
In their response, the officials have decided to relive Paul Heyman of his duties as the Executive Director of Monday Night Raw, a position he took over in June last year.
The company has also decided to merge the creative teams of Raw and SmackDown which will be led by Bruce Prichard to ‘streamline’ their writing process.
