– WWE is looking to brand the WWE Network “the most interactive network on TV.” The idea is to feature programming that keeps people in front of their computers, cellphones and iPads.
One idea is to have tweets from fans scrolling at the bottom of the screen, like an ESPN news ticker.
– There’s a running joke going around WWE is that up-and-coming superstars should worry less about having good matches and interviews – and focus on being entertaining on Twitter.
– On a related note, Vince reportedly is wanting certain Superstars to change their Twitter usernames. Dolph Ziggler’s Twitter name @HEELZiggler is on the chopping block – since Vince doesn’t want to promote insider terms like “heel.”
(Source: Wrestling Observer Newsletter)
