Following Take-Two Interactive’s acquisition of the WWE video game license, future WWE video game titles will be re-branded as “WWE 2K,” reports ESPN.com.
As part of the five-year agreement, Take-Two has hired key designers from THQ to collaborate with 2K Sports’ game design team at Visual Concepts. The company has also agreed to bring back former WWE games developer Yukes to continue the process of the development of “WWE 14,” ensuring the new game will be released this fall.
Casey Collins, WWE’s executive vice president of consumer products, as well as fellow executives, were particularly impressed with Take-Two’s efforts with the “NBA 2K” franchise.
“We looked at a lot of different leaders in the industry and talked to all of the big guys, and for us, we had been with THQ for so many years, it was nice to finally go out and date a few other companies and see what kind of thought process they had about the video game industry going forward,” Collins told ESPN.com. “As we look at the next-gen systems coming out, whether that’s this holiday or next holiday, we want to make sure we align our property with who we thought would be a leader going forward on these next-gen systems.”
The full story is available here.