WWE is hoping that the addition of The Rock and Snooki to WrestleMania 27 will help them break 1 million pay-per-view buys. They’re also hoping that the use of social media like Facebook and Twitter will influence people to order the show.
In an interview with Multi-Channel News this week, WWE’s Chief Marketing Officer Michelle Wilson said that WWE is firmly behind the idea of using social media (specifically Facebook and Twitter).
Wilson said they were trying to bring back former fans with The Rock and new fans with the Snooki storyline.
Wilson talked about fans being able to go to The Rock’s Facebook page for his response to what John Cena did to him on RAW.
She said, “That allows us to continue the storyline even after we’re off the air. It’s really a 24-hour engagement that our fans have with the WWE going into WrestleMania.”
* EXCLUSIVE: MAJOR Backstage Heat on SNOOKI For How Much She’s Getting Paid
