WWE Considering Start-Time Change for Premium Live Events Going Forward

WWE’s Premium Live Events could be in line for a massive change if the promotion goes ahead with an idea it has been weighing up.

The Sports Entertainment juggernaut is considering moving its monthly Premium Live Events to an earlier start time, PW Insider reports. This unclarified earlier start time would affect domestic events and would be the same time that WWE utilized “many years ago.” At this time, there’s not been a decision as to whether an earlier start time will become a permanent fixture. 

WWE WrestleMania 40 will see a slightly earlier start time on both nights of its broadcast. Next month’s event will take place at 6:30 PM Eastern, instead of the usual start time of 8 PM Eastern. Doors will open at Lincoln Financial Field in Philadelphia, PA at 4:30 PM Eastern. 

Changes to Premium Live Events

If WWE goes through with this idea, it’ll hardly be the first time that the company’s biggest events have undergone a dramatic change. It was only until a few years ago that WWE dubbed its events ‘pay-per-views.’ The name was changed to the currently-used ‘Premium Live Events’ given that said events are now almost exclusively streamed instead of the antiquated PPV method. 

It was also within recent years that WWE moved its pay-per-view events from Sunday evenings to Saturday. Other days that have seen pay-per-views be hosted include Taboo Tuesday in 2004 and 2005, while the early Survivor Series events happened on Thanksgiving Thursday. 

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