Earlier this month on WWE filed for a new trademark – Total Bellas. The comes just days after WWE retired the Divas Championship, rebranded the women’s division and Brie Bella confirmed her retirement from active competition.
According to the US Patent & Trademark Office website, the primary purpose of the trademark is for, “Entertainment services, namely, an ongoing reality-based program and its participants; entertainment services, namely, an ongoing show about professional wrestlers and professional wrestling.”
Based on that description, it appears that WWE’s hit show Total Divas is being rebranded – or the Bella Twins are getting their own spinoff show.
There are also dozens of other uses for the trademark in the multiple filings, for everything from live wrestling shows to body lotion, cleaning agents, mouthwash, Christmas tree decorations and toy guitars.
You can search the USPTO database here: USPTO.gov.
