USA Network issued the following press release this week …
USA NETWORK CONTINUES UNPRECEDENTED RATINGS STREAK WITH 9TH CONSECUTIVE YEAR AS #1 IN CABLE IN TOTAL VIEWERS
USA Ranks #1 Among Women in 18-49 And 25-54
WWE Powers USA To #1 In Cable Entertainment On Monday Nights for 2014 In All Key Demos
CHRISLEY KNOWS BEST Is A Top 20 New Cable Reality Series In Key Demos
NEW YORK – December 18, 2014 – USA Network will finish the year as the most watched ad-supported cable entertainment network for an unprecedented 9th consecutive year. Fueled by a strong stable of original series, the powerhouse WWE MONDAY NIGHT RAW, and top-rated acquired series, USA’s winning streak continued with 2.14MM total viewers P2+, 7% higher than the closest competitive cable entertainment network.
USA is also cable’s top-performer with women, ranking #1 for the year in F18-49 (486,000, +8% over its closest competitor) and F25-54 (500,000, +8%). USA has been #1 in F18-49 since 2005 and in F25-54 since 2006—both unprecedented streaks among ad-supported networks.
“In an increasingly competitive landscape, maintaining our leadership position is a true feat and a testament to our quality programming,” said Chris McCumber, president of USA Network. “2014 was also a financial success for the network, as we once again achieved our most profitable year ever. I am excited to build on this momentum in 2015, as we roll out more new dramas than ever before, starting with the much-anticipated event series DIG.”
WWE MONDAY NIGHT RAW – the most-watched, regularly scheduled program on cable, 52 weeks a year, delivered 4.68MM total viewers P2+, 2.15MM P25-54, and 2.08MM P18-49, making USA #1 Monday nights in 2014 for all three categories among cable entertainment networks. RAW made USA the #1 entertainment network in all of television Monday nights for M18-34.
Suits was among the year’s top 20 scripted series on cable, delivering 1.79MM P18-49, 1.95MM P25-54, and 4.37MM total viewers P2+. SIRENS was cable’s #1 new ad-supported comedy in 2014 in P25-54 (870,000). SIRENS returns for its second season premiere with a double dose of half-hour episodes on Tuesday, January 27 at 10/9c, followed by the continuation of the fourth season of Suits with all new episodes on Wednesday, January 28 at 10/9c.
The network’s buzzy, breakout reality series CHRISLEY KNOWS BEST ranks as a top 20 new cable reality series in 2014 in P18-49 and P25-54. The series debuted with a strong first season in April and was swiftly renewed for a second season, which aired its finale last night. In L7 measurements, season 2 to-date is averaging 1.17MM P18-49 (+24% over Season 1), 1.14MM P25-54 (+30%), 590,000 P18-34 (+7%), and 2.18MM total viewers P2+ (+29%). Season three will start production in the new year.
USA has three of the top acquired series in cable with Modern Family, NCIS and LAW & ORDER: SVU. SVU and NCIS are the top two acquired dramas on cable among P18-49, P25-54, P18-34, and total viewers P2+. Modern Family, which delivered a much younger and upscale audience to the network, was one of the year’s top ten acquired series among P18-49, P25-54, and P18-34.
USA recently renewed original dramas GRACELAND, Suits, SATISFACTION and Royal Pains to return in summer 2015; a second season for comedy PLAYING HOUSE; and a third season for the reality series CHRISLEY KNOWS BEST, to return spring 2015.
The network will premiere DIG on March 5, 2015. This thrilling ten episode event series is from executive producers Tim Kring (“Heroes”) and Gideon Raff (“Homeland”), and stars Golden Globe nominee Jason Isaacs (“Awake”) and Emmy Award-winner Anne Heche (“Save Me”). COMPLICATIONS, from Burn Notice creator Matt Nix, will bow this summer – an edge-of-your-seat drama about a reluctant hero, whose life is forever changed after making the split-second decision to intervene in a drive-by shooting to save a little boy’s life. Additionally, USA has a strong drama pipeline, with five pilots currently in production.
Note: Data reflects the most up-to-date M-Su 8-11p time period data with all DVR playback information available at this time, which includes Live+7 for all possible dates, Live+3 for dates when Live+7 is not available and Live+Same for dates when Live+3 is not available.
