WWE issued the following press release on Monday morning, April 22:
WWE® NAMES MICHAEL PINE HEAD OF GLOBAL SALES & PARTNERSHIP MARKETING
STAMFORD, Conn., April 22, 2013 – WWE (NYSE: WWE) today announced the appointment of Michael Pine as Senior Vice President of Global Sales & Partnership Marketing. Pine, who previously held senior level sales positions at Turner Broadcasting, UFC, World Triathlon Corporation, and most recently IMG, will report directly to WWE Chief Marketing Officer, Michelle D. Wilson.
As head of WWE’s Global Sales & Partnership Marketing division, Pine will be a key member of the company’s senior management team. He will be responsible for providing strategic vision for WWE’s sales operation and ensuring revenue growth is aligned with company objectives and values.
Pine brings 15 years of experience in strategic sales and marketing across a variety of major sports properties and brands. Prior to joining WWE, Pine was IMG’s Vice President of National Sales for the company’s College Division. In this role, he was responsible for the daily development of national sales for IMG’s College and NCAA corporate champions, and their partner programs with Turner and CBS business units. He managed IMG College’s two largest national corporate partnerships, UPS and MillerCoors, accounts which exceeded $100 million.
Formerly, he held the position of Global Chief Sales Officer at Ironman – World Triathlon Corporation, where he oversaw all global sales, marketing, licensing, PR and digital media sales business verticals.
While at UFC, Pine oversaw and executed advertising, sponsorship, digital media and marketing operations. He secured key deals with Bud Light, Bacardi Cazadores, Harley-Davidson and Burger King, to name a few.
Pine was a U.S. Air Force Captain and served from 1993 – 1999. He earned his M.B.A. from Golden Gate University in San Francisco, California and his undergraduate degree in Behavioral Sciences from the U.S. Air Force Academy.
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