Logan Paul opened up WWE SmackDown this week by drawing a ton of heat from fans after he unveiled a Prime bottle logo in the middle of the ring. It turns out that wasn’t just a gimmick, because his company just signed a massive deal with WWE.
WWE and Paul’s brand, Prime Hydration, announce a global partnership, making Prime the exclusive Official Hydration Drink Partner of WWE. This undisclosed deal promises Prime Hydration unparalleled exposure across key WWE assets, alongside activations at live events and social media support, while extending its reach beyond WWE with an exclusive global partnership with UFC.
Prime x WWE Deal
Logan Paul achieved another milestone today with WWE and his beverage brand. Prime and WWE have joined forces in a global partnership, making Prime Hydration the exclusive Official Hydration Drink Partner of WWE.
Forbes reports that Prime Hydration will be WWE’s first hydration partner and the very first sponsor ever to feature its logo at the center of the WWE ring. While specific details of the deal remain undisclosed, it stands as WWE’s most significant sponsorship agreement to date.
Breaking: @WWE and @PrimeHydrate strike the largest sponsorship deal in WWE history.
Not only does @LoganPaul's sports drink become Official Hydration Drink Partner of WWE, it's also the first partner to appear on the center of the WWE ring.
Read: https://t.co/fgXy7jign7
— Michael LoRé (@michaellore) March 9, 2024
More On WWE’s Prime Deal
Prime Hydration’s partnership with WWE guarantees outstanding exposure and integration across key WWE assets. It is reported that this will include center mat branding at PLEs like WrestleMania and Money in the Bank.
The deal also encompasses match sponsorships, live event activations, social media support from WWE superstars, and more.
It was also reported that Prime Hydration’s collaboration extends beyond WWE, as it secured an exclusive global partnership with UFC in January 2023, becoming the Official Hydration Drink of UFC and an Official Partner of the UFC Performance Institute.
NO WAY! ???@LoganPaul just announced that starting at #WrestleMania XL, @PrimeHydrate will be the center ring sponsor of every WWE PLE! #SmackDown pic.twitter.com/gv1x4eU3hr
— WWE (@WWE) March 9, 2024
Triple H Reacts To New Prime Deal
As part of the announcement, Triple H said that, “We’re thrilled to highlight Prime Hydration across our major events.” It seems that this is the start of a much longer relationship between the two parties.
SEScoops will have additional information as new details are available. It seems that fans should expect a lot more from Prim and WWE in the months to come.
