As of right now, WWE is pushing the following four retired wrestlers, in order, the most: Hulk Hogan, Undertaker, Steve Austin and Ultimate Warrior. Warrior was higher on the priority list a few weeks ago, but that was due to the fact that he tragically passed away.
For the month of April, more people purchased Warrior merchandise on the internet than anyone else in the company, including John Cena.
The latest internet merchandise numbers, in order, were Cena, CM Punk, Daniel Bryan, The Wyatt Family, The Shield, Evolution and Hulk Hogan.
The latest arena merchandise numbers, in order, were Cena, Bryan, Randy Orton, Warrior, Rob Van Dam, Brock Lesnar, The Wyatt Family, Batista and Sin Cara.
It’s worth noting that Cena was head-and-shoulders above the rest of the top sellers at the arenas, with the second highest person on the list (Daniel Bryan) not even coming close to his sales figures.