Here are some WWE business figures from the month of September, courtesy of the Wrestling Observer Newsletter:
– WWE live events drew an average of 4,104 paid fans, down from 4,271 in 2011.
– The month’s top-selling DVDs were WrestleMania 28 (11,000 shipped), The Undertaker’s latest DVD (11,000 shipped) and the 2012 Royal Rumble DVD (2,000 shipped).
For the year, the top selling DVDs are WrestleMania 28 (230,000 shipped), The Rock’s DVD (148,000), Undertaker’s DVD (104,000), Royal Rumble (86,000) and Edge’s DVD (78,000).
– WWE.com had 12.3 million unique visitors, up a strong 18% from the previous year.
– WWEShop averaged 667 web site merchandise orders per day in September, the same as 2011.