WWE has unveiled its list of the top merchandise sellers for 2024, highlighting the performers who engaged fans both in the ring and at the merchandise stands. Leading the pack is Cody Rhodes, whose “American Nightmare” branding continues to resonate strongly with WWE’s audience.
Second place belongs to Roman Reigns, the face of the “Bloodline” storyline and a dominant figure in WWE’s programming. Making a splash in third is the returning CM Punk, whose surprise comeback reignited interest from his devoted fanbase.
The Top 10 List
- Cody Rhodes
- Roman Reigns
- CM Punk
- Jey Uso
- John Cena
- Liv Morgan
- Rhea Ripley
- LA Knight
- Randy Orton
- Damian Priest
Other names rounding out the list include Jey Uso, whose breakout year solidified his status as a solo star, and perennial favorite John Cena, whose limited appearances still drive significant sales. Liv Morgan and Rhea Ripley represent the women’s division.
US Champion LA Knight, “The Viper” Randy Orton, and the Judgment Day’s Damian Priest also made the cut, showing a mix of established veterans and surging new talent. This diverse list underscores WWE’s ability to create marketable stars across all divisions.