WWE issued the following on Wednesday, touting WrestleMania 28 as the “Social Media Event of the Year.”
Earlier this morning, social media blog Mashable.com posted a feature article on WWE going into social media overdrive this weekend.
Here’s the press release:
World Wrestling Entertainment, Inc. : Social Media Event of the Year WrestleMania®
WWE® (NYSE:WWE) today announced the first ever “WrestleMania Pre-Show,” simulcast live on YouTube, Facebook and WWE.com this Sunday, April 1 at 6:30 p.m. ET, as the centerpiece of its record-level digital and social media activities for WrestleMania Week in Miami. WrestleMania XXVIII broadcasts live on pay-per-view this Sunday, April 1 at 7:00 p.m. ET. “The Social Media Event of the Year” also includes:
WRESTLEMANIA INTERACTIVE PRESS CONFERENCE
To kick off WrestleMania Week, the WrestleMania press conference at the Eden Roc Hotel will live stream on YouTube, Facebook and WWE.com tomorrow, Wednesday, March 28, at 2:30 p.m. ET. The press conference will take live fan questions via Twitter, allowing online participants to get the scoop from the WWE Superstars in attendance.
PEREZHILTON.COM RED CARPET COVERAGE
WWE Divas will bring fans along for all the WrestleMania festivities as they happen, providing exclusive coverage for PerezHilton.com, including tweets and photos from the WrestleMania VIP Party on Thursday, March 29 and the WWE Hall of Fame Induction Ceremony on Saturday, March 31.
MIKE TYSON: WWE SOCIAL MEDIA AMBASSADOR
This year’s celebrity WWE Hall of Fame honoree, Mike Tyson (@MikeTyson), will be tweeting live from key events, including the WWE Hall of Fame Induction Ceremony, WrestleMania Axxess and WrestleMania XXVIII. Exclusive videos, photos and articles of Tyson participating in WrestleMania events will be uploaded to YouTube and WWE.com.
TWITTER FACE-OFF: THE ROCK® VS. JOHN CENA®
WWE will also involve fans, celebrities and WWE Legends in a Twitter hashtag battle over who will win the WrestleMania main event featuring The Rock vs. John Cena, utilizing the respective hashtags: #TeamBringIt vs. #Cenation. WWE Superstars will also be tweeting throughout WrestleMania, letting fans in on all the action backstage.
EXCLUSIVE YOUTUBE VIDEOS
On Friday, March 30, WWE will post exclusive WrestleMania videos on YouTube’s home page. The series will feature WWE Superstars The Rock, John Cena, Triple H®, Undertaker®, CM Punk® and Chris Jericho®. WWE Superstar Santino Marella® will also film his popular YouTube show, Santino’s Foreign Exchange, at WrestleMania Axxess.
TEXT TO WIN WRESTLEMANIA TRIP TO NYC
Fans have the chance to win one of 100 pairs of tickets and an all-expenses paid trip to New York City for next year’s WrestleMania at MetLife Stadium on Sunday, April 7, 2013 by texting from their phones or entering online at WWE.com during WrestleMania.
WRESTLEMANIA WEEK TWITTER HASHTAGS
#WrestleMania
#Axxess – WrestleMania Axxess
#WWEHOF – WWE Hall of Fame Induction Ceremony
#WMParty – WrestleMania Premiere Party: A Celebration of Miami Art & Fashion
Text to Win Sweepstakes/Contest Rules
Sweepstakes ends Sunday, April 15. No purchase necessary to enter or win. Open to U.S. and Canada residents only (excluding Quebec), 18 and older. See wwe.com/winmania for Official Rules.
