WWE wants to work with pop music superstar Cardi B.
Nick Khan, WWE’s President and Chief Revenue Officer, recently spoke to Forbes about the business side of the company.
During the discussion, Khan addressed WWE utilizing celebrities to generate additional interest in the product. In recent weeks, we’ve seen rap star Bad Bunny involved in storylines.
There’s also been some buzz about WWE working with Cardi B. Khan confirmed WWE wants to work with the “WAP” singer in the near future. “Obviously, there is no touring right now,” he said. “The ability to get Bad Bunny for however long this run is going to be, and you’re going to see a lot of him; I don’t believe that would have existed in a world where Bad Bunny was on tour.”
The Covid-19 pandemic has forced WWE to adapt the way it does business in many ways. The silver lining is that it has also created the opportunity to work with big names from the entertainment industry, since they’re less busy and not on tour.
“We’re always going to want Bad Bunny, Cardi B to get involved,” Khan continued. “It made it a touch easier to get a deal done this time because they weren’t, over the course of however long the deal is, is not in 25 different cities during that time. The bulk of concert money is made in the summertime. It doesn’t appear as if there are going to be big tours during the summer. Even we’re all hopeful, so we’ll see what folks we’re talking to and who you’ll see in the mix.”
Cardi B was recently name dropped during the RAW Legends Night episode. This lead to several back and forth exchanges between Cardi B and several WWE Superstars, including Trish Stratus and Lacey Evans.
Whether WWE will be able to bring the hip-hop megastar into the fold remains to be seen; although she would be a major name to bring in for a WrestleMania appearance. Bad Bunny will already be performing at WrestleMania, and it is rumored that he will be teaming with Booker T or Damian Priest to take on The Miz and John Morrison in a tag team bout.
