Last night on Raw, the WWE Universe witnessed one of the eeriest sights in company history, as Bray Wyatt was accompanied to the ring by a choir of children who sang his now-signature tune “He’s Got the Whole World in His Hands.”
The promo, although criticized by some, worked very well, in my opinion. It was something fresh, as opposed to the usual “I’m going to kick your ass/No, I’m going to put a boot in your ass” banter that is typical of many WWE feuds. Instead, it added a new psychological dimension to the Cena/Wyatt feud that was already well built prior to last night, as Cena is hinting at a heel turn and has now been betrayed by his most loyal followers, the children.
I do, however, have one concern regarding the future of Mr. Wyatt and his catchy ditty. What worries me is that the WWE is using it too frequently and that it will become stale and forced in no time. After all, this is a company that is notorious for taking something that develops organically and quickly turning it into a synthetic corporate marketing scheme.
In recent weeks, Wyatt has tried to goad every Raw crowd into singing along. Although he has had moderate success, the crowd last night was basically dead even though there was an entire chorus to sing along with, all while the announcers sat there acting like everyone in attendance was participating. The same was true the past few weeks. In fact, the only crowds that were fully on board were the raucous WrestleMania and post-WrestleMania Raw crowds in New Orleans.
