– WWE’s Senior Vice President of Digital Jason Koch attended Ad Age’s Engagement/Social TV conference on Wednesday. He talked about a recent social engagement test that performed at a recent live event in Huntsville Alabama.
WWE encouraged the fans in attendance to post pictures from the show to Twitter and also had fans vote on a stipulation for the show’s main event. Koch stated that that 25% of the fans in attendance voted, which is considered to be a very strong sign of customer engagement.
It’s expected that WWE will continue to encourage fans at live events to promote WWE on social media. For more on the story, visit AdAge.com.
– As seen on this week’s NXT [watch here], Tyler Reks and Curt Hawkins returned and are now the official “NXT security,” as appointed by John Laurinaitis.
– WWE has added Antonio Cesaro to the SmackDown roster page. Jim Ross called Cesaro a “potential impact player” in his latest blog.
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