Posts Tagged ‘Mark Shapiro’

WWE Cuts Back Live Events, First Show Set For March 2025

WWE has implemented a significant change to its business operations by halting its usual live events for the first few months of 2025. According to the current schedule, no live events are planned for January or February. The first untelevised show of the year is slated for March 15 in Dortmund, Germany, as part of WWE’s upcoming European tour, which includes live events and TV tapings across various countries.

Find Out More On WWE’s Upcoming Tour Of Europe

According to Sean Ross Sapp, talent that he has spoken to from WWE “are very happy” that there are no house shows until mid-March.

In late 2024, TKO President Mark Shapiro shared that WWE planned on cutting back on the number of untelevised events. Speaking at the Goldman Sachs Communacopia & Technology Conference, Shapiro explained that such events are only marginally profitable and not essential for the company’s brand growth.

“The WWE brand, while we still have to grow it, it’s on fire right now. We don’t need to carry these marginally profitable events.”

WWE has not yet announced its live event schedule for the post-WrestleMania 41 season, leaving fans curious about the possibility of untelevised events in their areas. Stay tuned to SEScoops for updates as WWE continues to evolve its event strategy in this transformative period.

TKO COO: ‘Definitely an Opportunity’ For More 2-Day WWE PLE’s

According to TKO Chief Operating Officer Mark Shapiro, the idea of expanding WWE premium live events (PLEs) to two nights is gaining traction. Speaking at the UBS Global Media & Communications Conference on Monday, Shapiro highlighted the potential for more two-day events, citing recent WrestleManias’s success and upcoming SummerSlam plans.

WrestleMania first transitioned to a two-night format in 2020, with WrestleMania 36, and the model has been followed ever since. WWE has already announced its first-ever two-night SummerSlam events, scheduled for New Jersey’s MetLife Stadium in August 2025 and Minneapolis’ U.S. Bank Stadium in August 2026.

Shapiro explained that this expansion reflects a “natural evolution” of WWE’s storytelling and event structure.

“There’s definitely an opportunity for that. It’s all a progression, a natural evolution,” Shapiro said.

Adding that the feasibility depends on factors such as storyline readiness and partnerships with host venues.

With WWE historically spotlighting both men’s and women’s divisions in marquee matches like the Royal Rumble, Money in the Bank, and Survivor Series, some fans speculate that two-night events could feature separate showcases for men and women. Gimmick-themed matches for each division could serve as a focal point for such expansions.

WWE’s next premium live event, the 2025 Royal Rumble, is set for Saturday, February 1 at Lucas Oil Stadium in Indianapolis, Indiana.