WWE and video game publisher THQ sent out the following press release on Monday:

THQ and WWE(R) Announce Integrated Marketing Agreement

THQ Expects to Reach More WWE Fans by Aligning Marketing with WWE’s Full Range of Products and Events Throughout the Year

AGOURA HILLS, Calif., Nov 01, 2010 (BUSINESS WIRE) — THQ Inc. and World Wrestling Entertainment today announced a new, comprehensive marketing agreement. THQ-developed, WWE-branded video games will be integrated into domestic and international events, pay-per-view and television sponsorships, magazines, WWE.com, WWE DVDs, and more. In addition, for the first time, THQ will host interactive gaming kiosks at 40 WWE live events. This significantly expands THQ’s previous marketing efforts concentrated around the launch of individual WWE video games.

“This strategic marketing agreement reflects the benefits of working more closely with WWE to maximize the interactive entertainment experience for fans of this leading sports entertainment brand,” said THQ President and CEO Brian Farrell. “We expect to increase awareness of our games through this new integrated program. Beyond that, we are expanding our WWE video game offerings with social applications and brand extensions to help WWE fans enjoy different interactive experiences throughout the year.”

THQ Marketing Agreement Key Features:

THQ video game kiosks featuring WWE(R) SmackDown(R) vs. Raw(R) 2011 and WWE(R) All Stars(TM) hosted at 40 WWE live events from Tuesday, October 26, 2010 through Saturday, April 16, 2011. High profile sponsorship of WWE pay-per-views and television programming, with greater in-program integration of THQ video games. Significantly increased online presence, including year-round participation on WWE.com. Integration of video game launches with WWE international events. Cross-promotion in 15-20 WWE DVDs.

“We are pleased to move our partnership forward in a broader, more comprehensive way,” said WWE Chie Operating Officer Donna Goldsmith. “Working together, we plan to give our fans more access to all of the great interactive entertainment being created by THQ, as well as develop robust promotions to increase awareness of all WWE platforms.”

In addition to working more closely with WWE from a marketing perspective, THQ is developing an array of products built around the WWE brand. This suite of products includes social media, iPhone and iPad applications, console brand extensions, and a powerful community site. The goal is to enable WWE video game fans to stay connected all year long.

BUY IT HERE: SmackDown vs. RAW 2010 (Amazon.com)

The hosts of the Monday Night Mayhem Internet radio show sent in the following recap with THQ’s Bryan Williams, a developer of the new Smackdown vs. RAW 2010 video game:

THQ’s Bryan Williams Discusses The Release Of WWE’s SmackDown vs. RAW 2011, The Changes & Improvements From Last Year’s Game (Highlighted By The All-New “WWE Universe” & “Road to WrestleMania” Modes), The Feedback Received From WWE Superstars Thus Far, Which Match Was Focused On The Most (From A Game Designer’s Perspective), Taking The Royal Rumble Online For the First Time Ever, & Which Potential Additions Could Be Made As Part Of The Forthcoming DLC Release Later This Fall

THQ’s Bryan Williams was a featured guest on this week’s live edition (10/25/10) of the award-winning Monday Night Mayhem. You can feel the “MNM Fall Tour ’10” every Monday night (at 7PM ET/6PM CT).

• Listen Here: THQ’s Bryan Williams/Monday Night Mayhem Interview

Interview highlights courtesy of The Mayhem’s official correspondent, Paterson from New Jersey:

The changes & improvements that THQ made from last year’s game (SmackDown vs. RAW 2010) to this year’s game (SmackDown vs. RAW 2011) & why the Hell in a Cell Match, from a game designer’s perspective, was focused on the most:

“Where do you start? We’ve added so much new content to 2011, which is a major feat, because SmackDown vs. RAW 2010 had a wealth of content as well. We added dynamic physics into the game for the first time and added it to all the objects in the game: tables, chairs, & all the objects that reside under the wrestling ring. It makes all the matches, like TLC or Chairs Match, or any match involving weapons that much more lifelike & representative of what you see on Pay-Per-View or weekly television. We also revamped the Hell in the Cell Match. Fans have been asking us for years to update that experience and for good reason. It was the match that needed the most attention. We enlarged the cell and made it more of the scope of the structure.”

Taking the Royal Rumble Match online for the first time ever:

“We redid the Royal Rumble match in 2010, and this year we brought it online. You could have up to 12 human players in the match, and I gotta tell you, it’s fun as hell. Even if you get eliminated, you’ll still be able to control a Superstar coming in from the 30, so you never have that feeling like you’re just watching the match and waiting to play.”

The feedback THQ has received from SmackDown vs. RAW 2011 thus far from the WWE superstars & which ones in particular will go as far to play the game as themselves:

“Yes, they play as themselves. That’s why they get so upset when their attributes are on the lower side of things. There’s a couple of guys that I know for a fact play the game, Kofi Kingston plays the game a bit, Dolph Ziggler plays the game, Evan Bourne plays it. Those are the guys I know for a fact plays the game, and Kofi is pretty good at it.”

Which potential additions could be made as part of the DLC (downloadable content) for SmackDown vs. RAW 2011, in addition to what’s being released later this fall & which one superstar he would love to see sooner vs. later into the game itself:

“I can’t really say. There has been some talks about maybe doing another one, but a decision hasn’t been made one way or another. I think what we’re gonna do is take a wait & see approach and see how the first couple of packs do, and if there’s success, and we get a lot of people downloading the DLC’s, I think that will definitely help & urge us to do a fourth pack. I would like to do another so we could get Daniel Bryan in the game, but all these decisions are not mine to make. I could only voice my decisions and hope & pray.”

Much more is included in Bryan’s highly-anticipated Mayhem return, including his thoughts on the game’s all-new “WWE Universe” mode, what fans can expect in this year’s “Road to WrestleMania” mode, the creation upgrades from SmackDown vs. RAW 2010, plus much more! Follow The Mayhem right now on Twitter (at www.Twitter.com/FeelTheMayhem), as one lucky Mayhem follower/listener will score a copy of the game for the Nintendo Wii this coming weekend! Eight more giveaway copies are coming your way throughout the rest of the “MNM Fall Tour ’10” leading through our “2010: Year In Review” special on December 27th. Log on to the official website of SmackDown vs. RAW 2011 (located at community.smackdownvsraw.com), and be sure to follow the “SD vs. RAW” franchise on Facebook & on Twitter right now (located respectively at www.Facebook.com/WWEGames & www.Twitter.com/WWEGames).

SmackDown *SPOILERS*

Thanks to reader Archie for these live spoilers from Tuesday’s SmackDown tapings:

Dark Match:

* Jimmy Wang defeats Tyler Reks with a moonsault in a good match. Reks cut a heel promo before the match.

SmackDown, Airing Friday:

* Chris Jericho comes out to start SmackDown and says he will win the Chamber. Edge comes out to a big pop. He talks about spearing Taker last week. Jericho tells Edge to pick the RAW Champion for WrestleMania for his own good. The lights flicker and Edge spears Jericho.

* Kane vs. Dolph Ziggler takes place until Drew McIntyre comes down in a suit. Dolph tries to take advantage but Kane chokeslams him for the win. Drew comes in and hits his finisher on Kane but Kane reverses it.

* Rey Mysterio cuts a promo backstage and says he will win the Elimination Chamber.

* John Morrison & R-Truth vs. CM Punk & Luke Gallows is announced for tonight.

* Cryme Tyme defeated Trent Baretta and Caylon Croft in a good tag match.

* John Morrison is interviewed and says his ankle won’t make him miss the Chamber. Truth comes in and says he will win the Chamber but tonight, he and Morrison will beat Punk and Gallows.

* CM Punk and the Straight Edge Society come out. Punk cuts a promo and says he will win the belt at Elimination Chamber this Sunday. Tons of heat for Punk.

* Punk & Gallows vs. Morrison & Truth ends in a no contest. What looked like Undertaker’s pyro went off during the match, everything stopped but nothing happened. Match is restarted. Morrison was really playing up his ankle injury. The referee called for the bell when Morrison went to kick Punk but kicked the ring post and went down in pain. SES beats Morrison and Truth down until Rey Mysterio comes in for the save. They beat him down and pose in front of Rey to a ton of heat.

* Teddy Long is shown backstage. He says he will take action against Shawn Michaels for super kicking him on RAW. Mickie James comes in and Vickie Guerrero announces it will be Mickie vs. Michelle McCool next week with Vickie as the referee.

* Maria, Matt Hardy and The Great Khali vs. The Hart Dynasty is up next. The Dynasty gets the win when Natalya pins Maria. Maria walks up the ramp pissed off with Matt right behind her apologizing.

* Maria is shown backstage arguing with Matt Hardy about him letting their team down. Michelle McCool and Layla come in and make fun of them.

* Edge vs. Batista is next. No pyro for Batista, simple entrance but a big pop. Edge comes out to a big pop also. Batista stalls to start the match. Edge takes the mic and says John Cena was right about Batista. Finally they wrestle and it’s a good match. Edge spears Batista and Taker’s bell hits and he appears in the ring. Taker chokeslams Edge. Taker chases Batista off. Chris Jericho appears in the ring and hits the Codebreaker on Edge. Taker comes back out and stares down Jericho to end SmackDown after Jericho motions to the World Title.

Kazuchika Okada

New Japan Pro Wrestling star Kazuchika Okada is headed to TNA Wrestling, according to a message on the Puroresu Spirit Facebook.com page.

Okada, who is known as the Young Lion, will wrestle in the United States for TNA to gain experience until he’s ready to come back to New Japan and be a top competitor.

The official announcement reads:

As for the 22 year old Kazuchika Okada, NJPW has high hopes for the Young Lion as they plan to send him to train and wrestle for TNA Wrestling. The President of NJPW Sugabayashi has stated that Okada is still young and that the plan is for Okada to stay as long as needed for him to come back to NJPW and become a real contender. So at this time it looks like he may be in TNA for the next 2-3 years.