Is Adam Cole actually the Devil, or is the ‘reveal’ fans saw at AEW Worlds End just the latest chapter in a story yet to be revealed?
At the final pay-per-view of 2023, MJF lost the AEW World Championship to Samoa Joe. In the closing moments of the show, the Devil’s henchmen were revealed to be Matt Taven, Mike Bennett, Roderick Strong, and Wardlow. The four men beat down MJF before Cole produced the Devil’s mask, seemingly confirming that he was the one behind the mask.
Is Adam Cole the Devil?
Since Worlds End, AEW has leaned in heavily to the idea that Cole is the Devil, and has even produced a new t-shirt featuring Cole and the iconic mask. On Busted Open Radio, however, Bully Ray shared his doubts that the former NXT Champion is the mastermind.
“Adam Cole has never worn the Devil’s mask. He’s held it up, but he’s never worn it. If he’s the Devil, why has he never worn the Devil’s mask? This kind of goes back to my theory folks, of I think there’s another layer to this. And they’re going to stretch it out.
“Who that person is? I can’t tell you definitively. If I had to bet a dollar, I’d say it could be MJF. and know you’ve heard me say that before. Or maybe it’s somebody else? But I don’t think we’ve seen the final chapter of the Devil story. Specifically, because I’ve never seen Adam Cole in the mask. Does anybody else feel the same way that I do about the Devil? Do you think there’s another layer to this? We’ve gotta see, we’ve gotta see.”
Bully Praises AEW Dynamite Match
Adam Cole didn’t compete on this week’s Dynamite due to his injury, but his friend Roderick Strong was in action. While Strong was victorious against Bryan Keith, Bully Ray was impressed by the efforts of Keith.
“The Roderick Strong segment, the Roderick Strong match. Do you know who I want to give some props to tonight? Bryan Keith. Now you might be saying to yourself ‘Uncle Bully, who the hell is Bryan Keith?’ Bryan Keith is the guy that Roderick Strong wrestled tonight and I thought that Bryan Keith did a pretty good job… I got some Bad News Brown vibes from Bryan Keith.”
What did Adam Cole and others in wrestling have to say after AEW Worlds End…
For the use of quotes, please give an H/T to SE Scoops.
AEW Worlds End captured audiences’ attention for a few reasons. The closing moments of the pay-per-view saw The Devil reveal himself to be Adam Cole. That was a bit of a surprise, especially for MJF.
Adam Cole Is The Devil
Adam Cole has played a heel before, and he’s quite good at it. Now, the former NXT Champion will get to flex that villain muscle once again.
Adam Cole broke his silence after AEW Worlds End. This was not a prophetic statement, or any long address. He simply dropped a photo of himself during that big reveal at Worlds End, along with a succinct caption.
Adam Cole is still injured, because that surgery situation was a shoot. Still, as the leader of a heel faction, Cole can also get by without taking bumps for a while, which he may need to do so for a long time.
Tony Khan built toward The Devil’s reveal for a very long time. It finally went down at Worlds End. Love it or hate it, Adam Cole will be back on AEW television now, just as MJF starts an expected hiatus from the company.
AEW Worlds End will go down as one of the worst nights in the career of MJF, who lost his AEW World Championship and his best friend in one fell swoop.
For months, MJF has been targeted by somebody in his ‘Devil’ mask, who has been attacking anyone close to the scarf-wearing wrestler. Suspicion had been running rampant within AEW, with several wrestlers and even MJF himself being accused of being behind the attacks.
A New AEW World Champion
With his tag-team partner Adam Cole injured, MJF was until recently in an unlikely team with Samoa Joe. On this week’s Dynamite though, Joe betrayed MJF, who would lose the ROH World Tag Team Championships to two of the Devil’s henchmen. It was revealed on Dynamite that MJF had done ‘business’ with the Devil.
At Worlds End, MJF defended his AEW World Championship against Joe and a title change took place. The finish saw Samoa Joe lock MJF in the Coquina Clutch, and his arm fell three times, resulting in the submission victory and a title change.
Following the match, the Devil’s goons attacked MJF and Cole, who was at ringside for the match to ‘support’ his ‘friend.’ When one of the masked men was about to hit Cole with a chair, the lights went out. When they came back on, CVole was revealed as the Devil.
The masked men were also revealed as Roderick Strong, Wardlow, Mike Bennett, and Matt Taven. The four men beat down MJF and left him out cold to close the show.
All Elite Wrestling’s final pay-per-view of 2023 is in the books, but the show wasn’t short of headlines.
News, rumors, and more flew around the wrestling world just hours leading up to the event and once the main event closed, we were left with more questions than answers.
So, without further ado, here’s what you need to know coming out as AEW closed out their 2023:
Samoa Joe Heads Into 2024 as AEW World Champion
A legitimate injury, nearly everybody in the AEW locker room going after him, and the impending arrival of The Devil, it was very much a MJF vs. the world scenario in the now-former World Champion’s hometown of Long Island, New York. While everyone thought it would be the doing of The Devil that would be the ultimate undoing of MJF’s World Title reign, it was a Coquina Clutch from Samoa Joe that would put MJF out cold and leave referee, Bryce Remsburg with no choice but to call for the bell. Samoa Joe now sits at the top of the mountain in All Elite Wrestling.
Is MJF YOUR scumbag? MJF puts the #AEW World Title on the line against Samoa Joe in the main event of #AEWWorldsEnd.
‘The Devil’ Adam Cole Was Pulling The Strings All Along Against The Puppet Master Himself, MJF
Rewind all the way to the June 14, 2023 edition of AEW Dynamite…MJF and Adam Cole fought to a 30-minute time limit draw with MJF’s AEW World Championship up-for-grabs. Just weeks later, the pair were ‘randomly’ drawn together as teammates in the inaugural ‘Blind Eliminator Tag Team Tournament,’ a tournament the pair ending up winning, but ended up falling short in their bid for the AEW Tag Team Titles against then-champions, FTR. However, MJF and Adam Cole would gain something more valuable than gold (to some)…friendship. MJF and Cole put their differences to the side and respected one another after such a grueling rivalry. The pair would kick-off AEW’s biggest show in the company’s history ‘All In’ by defeating Aussie Open to become Ring of Honor Tag Team Champions in front of 70,000-plus fans inside of London, England’s historic Wembley Stadium. MJF and Cole would also close out the show with their long-awaited AEW World Title rematch, but this time, MJF would get the better of Cole, and retained his title.
After a string of injuries and health woes, Cole would be in-and-out of competition, leaving MJF to fend for himself and defend the titles by himself, which led to numbers being too much for the Long Island-native to handle, when he dropped the ROH Tag Titles to his newest rival ‘The Devil’s’ masked friends on the December 27 edition of Dynamite. With Samoa Joe lurking in the shadows for a rematch of his own, MJF accepted Joe’s challenge, for a helping hand leading up to tonight’s showdown…something Joe honored until the aforementioned 12/27 Dynamite, where Joe took out MJF following the latter’s title loss.
And on one fateful night in MJF’s hometown of Long Island, New York…his past finally caught up to him as he lost the AEW World Championship…and his best friend, Adam Cole. Following Joe’s victory over MJF, the vaunted masked men surrounded the ring before rushing inside and attacking both men…but the attack stopped and the masked assailants held MJF and Cole face-to-face before the lights would go out…and when they came up, Cole was standing side-by-side with the masked men, all facing MJF. By the time the now-former champion figured out what just happened, it was too late as Wardlow, Roderick Strong, Matt Taven, and Mike Bennett all removed their masks to reveal Cole’s newest creation…which closed out ‘Worlds End’ by taking out Cole’s now-former tag team partner…and The Devil was no longer MJF…but the man playing the strings all along, Adam Cole, Bay Bay.
‘The Mad King’ cemented his place in AEW history. During AEW’s inaugural Continental Classic tournament, Eddie Kingston and Jon Moxley did exactly what they do best, brutalize their opponents and a collision course to the finals was exactly what many wanted and predicted. The Heart and Soul of AEW against the Ace of AEW was exactly what the doctor ordered for what was otherwise a somewhat lackluster pay-per-view event. Both Kingston and Moxley came with their best and after violent attack after violent attack, it was the pride and joy of Yonkers, New York who came out on top in front of his home state fans as the first-ever AEW Continental Classic Champion.
Take a look at All Elite Wrestling’s newest title belt, as well as some of the highlights of this brutal encounter, below:
The only person who may be able to handle these blows from Eddie Kingston is Jon Moxley.
In-ring wise, the best match on the card was Christian Cage’s (technically) unsuccessful TNT Championship defense against longtime friend and rival, Adam Copeland. After a beautifully violent 20-plus minute encounter, Copeland planted Cage’s protege, Nick Wayne through a table engulfed in flames before delivering a Killswitch of his own to Cage to secure the 1-2-3. Just moments after his victory, Copeland was celebrating with his first title in AEW, however, Cage’s sidekick and former TNT Champion, Killswitch (FKA Luchasaurus) attacked Copeland before getting ready to cash-in his TNT Title opportunity that he earned by outlasting 19 other competitors during the show’s ‘Zero Hour’ battle royale affair.
However, Cage would return to the ring and somehow convince Killswitch to hand him over the contract, which the then-former champion would sign and hand over to senior referee, Paul Turner. The bell would ring before Cage did what Copeland did to him…finish him off with his own signature move, the spear. The devastating spear would garner the three-count for Cage, and in doing so, make him a two-time TNT Champion, and now becoming the TRUE Ultimate Opportunist.
Miro Sends Andrade el Idolo Packing While Redeeming His Ultimate Prize
With rumors swirling that Andrade el Idolo would be departing AEW following tonight’s pay-per-view, it seemed to be a foregone conclusion that Miro would have his hand raised following the pair’s match. While that was exactly the case, it was far more competitive than many previously thought after the news of Andrade’s impending departure came about, and while securing the 1-2-3 was the goal of the match, Miro gained something far, far more valuable…his wife CJ Perry, who assisted ‘The Redeemer’ and was reunited with her husband at long…long last.
As previously mentioned, many rumors and news surrounded tonight’s show. Throughout the first handful of matches, the damper of the earlier day’s news sure casted a dark cloud over AEW’s final pay-per-view offering of 2023, however the classic TNT Championship match between Christian Cage and Adam Copeland began a hot streak for the night as Eddie Kingston and Jon Moxley’s Continental Classic Final before the ultimate reveal of Adam Cole as The Devil lea
ding to Samoa Joe’s World Championship victory over MJF closed out the night on a high note.
Who will Samoa Joe set his sights on for his first title defense? Will Adam Cole have answers for MJF after months and months of manipulation? Will MJF even be with AEW in 2024? We have a TON of loose ends to tie up as All Elite Wrestling opens up to a new chapter, starting this Wednesday night on Dynamite.
AEW begins their 2024 when the company returns to your screens this coming Wednesday, January, 3, when Dynamite takes place from the Prudential Center in Newark, New Jersey.
All Elite Wrestling will be back on pay-per-view on Sunday, March 3, 2024 at the Greensboro Coliseum in Greensboro, North Carolina. The show will feature the legendary Sting’s final match against a yet to be announced opponent.
Everyone knows what that means. Whether it’s sitting across the desk from an obnoxious salesperson for hours on end trying to buy a car, negotiating a new salary at work, or hammering out expectations in an “eat this and you can get that,” battle of wits with your children, it’s the pesky details that get in the way of a smooth operation.
AEW knows this better than anyone right now. The Devil storyline that has been a regular episodic feature of AEW programming for the better part of three months is still running rampant and seemingly will come to a head at the company’s upcoming World’s End PPV event on December 30. The details in this devil story, well, they’re as pesky as ever and it’s imperative AEW pay attention to them in order to put a bow on their biggest story of the year.
The Mystery of The Devil
This is the situation. A rogue star with an inside track on the happenings in AEW has commandeered MJF’s devil mask and has been threatening and physically harming various members of the AEW roster with a gang of masked thugs.
The Devil was the alter ego of MJF and he famously appeared wearing the mask when he made his return to AEW at All Out in 2022 after a summer vacation hiatus. MJF went full “devil” that night, dressing up as the villain, but also walking out to a specialty entrance song, Sympathy for the Devil by The Rolling Stones. The presentation got him cheered in Chicago opposite CM Punk, who had just won the AEW World Championship.
The AEW Devil and his masked assailants have left a who’s who of top AEW talent dropped and hurt including former number one contender to the AEW World Championship, Jay White, former champion Adam Page, The Acclaimed, and presumably MJF in a vicious backstage assault — one that nobody saw.
So, the mystery at hand here is, just who the heck is The Devil and what the heck do they want? The conspiracy theories are out there among fans and media. Hidden clues have populated discussion around AEW programming and within AEW programming itself. Even AEW stars have made public comments that allude to involvement with the angle.
The Devil story in AEW is the biggest of the year and the most important long term arc they’ve attempted in their four years on national television. With the finish line in sight, they have to get it right and it means shoring up the devil’s details in the story.
Who is The Devil?
There are names that make sense as the AEW Devil and potential names that make you want to bash your head into a door. Let’s start with the good ones.
Adam Cole is guilty party A. Cole and MJF had a budding friendship prior to The Devil making an appearance and he only did once Cole was sidelined with a serious ankle injury. Or, was it a fake injury? Cole and MJF are friends, but have done battle on two different occasions for MJF’s AEW World Championship. The two wrestled to a time limit draw on AEW Dynamite and MJF defeated Cole at AEW All In late in August.
Cole failed twice to secure the world championship from MJF. Is that a good enough reason to stalk your best friend and turn on the entire company? Maybe it is. Cole as The Devil is the least sexy choice of everyone possible, but is the most logical given the history he has with MJF and the fact that the devil has centered his attention him.
Guilty party B? Kyle O’Reilly. O’Reilly has been away from AEW for months nursing an injury, but reports indicate he’s potentially ready to rejoin the company soon. What a better way to make an impact upon returning than to forcibly threaten your way back in as a masked maniac? O’Reilly has history with Adam Cole, which makes him a viable candidate. Cole would stay an MJF ally in this scenario, but O’Reilly would feel betrayed by his former best friend and want to take out the man who stole him away.
Could it be Britt Baker? Sure it could. Baker has obvious ties to Adam Cole as his better half and she’s posted scud missiles on social media that rail on the company for neutralizing her talents. A bit of a longer shot with her, but it makes sense.
Cole, O’Reilly, and Baker all work as the identity of the devil, but there are details that don’t add up around each of them.
If it’s Adam Cole, why would he attack Jay White? White was an MJF opponent at the Full Gear PPV. If Cole wanted to get to MJF, he wouldn’t help him out by attacking his opponent would he?
As for Kyle O’Reilly, the devil’s detail is more of a gargantuan issue and that is he simply just isn’t a big enough star in AEW to be the reveal of such a major storyline. The reveal has to be a home run and O’Reilly isn’t that at this point.
Baker checks the star box and the logic box as being a devil character that just wants to watch AEW burn. The missing detail with her is the payoff. Because of being terrorized by The Devil like he has, MJF has vowed revenge in the form of violence. AEW isn’t going to run with Baker vs. MJF. If not, what’s the point? The business of this angle is a match between MJF and whoever the devil is. It’s immediately off the table if Baker is revealed in the end.
Other theories about AEW’s Devil
Who are some bad choices, but options that AEW potentially has on the table? Well, Jack Perry comes to mind. Perry was suspended because of a backstage incident with CM Punk at All In and hasn’t been seen on AEW TV since. A return as the AEW Devil would immediately put him into the top tier of AEW, but he’s not ready for that. His character isn’t either. Bottom line? Nobody would buy it.
Dolph Ziggler? A long shot, but it has to be put out there. AEW loves nothing more than overhyping sub-par talent acquisitions and this would certainly fall in that bucket. Ziggler becomes a free agent as of Thursday December 21 after being released from WWE earlier this year.
The worst of the bad choices is MJF himself. Yeah, it could be ‘ol MJF just up to his mean tricks again and he was the one that set everything up, attacked everyone, and made it all look like it wasn’t him. He’d certainly be a heel if that was the reveal, but it would be a nauseating one. AEW cooled off it’s biggest star with a babyface turn this summer and the smart play isn’t to turn him back until he’s hot again — if ever. Too much effort has been put into MJF working as a babyface and this would derail all that effort. Plus, what, MJF took himself out backstage? He recorded promo videos on his own to interrupt his own promos in the ring? It’s just too much and too cute to believe.
It was the devil, in the parking lot, with the pipe
Now, mysteries in wrestling are always fun because of the clues at hand. They are there to analyze with The Devil story as well with more pouring in week after week, day after day, and show after show. How about this one?
Last week on AEW Dynamite, The Devil appeared from a car as his henchmen attacked Adam Page. With one nod he demanded that they put Page through the windshield of a car. Sound familiar? It should. Jack Perry is synonymous with car wind shields for better or worse — it was a spot on a car during his match with Hook at All In that sparked the backstage incident with CM Punk and his indefinite suspension from the company. Coincidence?
How about
this one? A giant devil henchman has been spotted by fans throughout the last month and some hat hair possibly gave the surprise away. In one segment, the giant man threatened in the ring with a mask on and in the next segment Wardlow appeared with messy hair that could only come from wearing a mask and pulling it off fast perhaps? Coincidence?
More nuggets and clues are sure to drop prior to the reveal, but the reality is AEW is juggling a lot with this angle. The details will either make this a memorable moment and story for the company or a giant eye roll for a company that consistently is weak at telling week to week stories on their episodic television show.
Regardless of whoever the devil ends up being, the reveal has to tie the loose ends and teases together so that everything that has happened to this point makes sense. Did The Devil have a reason to attack heel and babyface talent? Did The Devil have enough of a connection to MJF to make the stalking of him believable? Same thing with Samoa Joe. Joe is the challenger to MJF’s world title at World’s End, but is in the mix with The Devil now because of his relationship with MJF. AEW has to make those details blend together with logic.
Final Dynamite before AEW World’s End
Next week on AEW Dynamite, Joe and MJF will team up to take on some of The Devil’s henchmen in a tag team match for the ROH World Tag Team Championship. The match was made official on this week’s Dynamite after Joe and MJF destroyed a large contingent of devil supporters in black outfits. Will there be more clues dropped next week? Likely.
The bottom line with this is angle is that AEW has to hit on it. Not only has the company driven some fan interest with the mystery, but a hot story is a smart way to enter the new year with some momentum. Plus, the company hasn’t proven it cares to or can effectively execute week to week stories that engage an audience to watch the show. Hitting here with The Devil would alleviate that criticism.
To hit, AEW has to have key answers to major questions. Does the reveal make sense? Can it connect back to the history of the story? Is the revealed devil a big enough star to command the time the story has gotten and the interest its generated?
The devil is in the details, remember? It’s imperative AEW gets these right.
The attack on Page ended with the former AEW World Champion being slammed onto a car windshield, which led some to believe the Devil is Jack Perry. Perry has long been suspected of being behind the mask with his suspension from AEW reportedly ending over a month ago. It was Perry’s use of real glass at All In that would ultimately end CM Punk’s tenure with the company as well.
While certain signs point to Perry, it appears that the former FTW Champion isn’t behind these attacks. A high-level source who spoke to Fightful Select after the attack on Page clarified that they don’t believe Jack Perry is involved in the angle. Of course, plans could change but it has previously been reported that the Devil’s henchmen are being played on screen by the talent who will ultimately be unmasked.
Update on ‘Hangman’ Page
It was added that ‘Hangman’ Page will be off TV for the time being to sell the impact of this attack. There is currently no time window as to when fans can expect the Cowboy back on TV.
Adam ‘Hangman’ Page has become the latest victim of The Devil and his henchman in an explosive cliffhanger to end this week’s episode of AEW Dynamite.
During the September 27, episode of AEW Dynamite, a group of masked individuals attacked Jay White. The gang was led by someone wearing MJF’s ‘devil’ mask, immediately pointing the finger of suspicion at the AEW World Champion. MJF has denied that he is the one behind these attacks and his allies in The Acclaimed have also been attacked. Last week, MJF was seen on the ground, seemingly after being attacked, though suspiciously, the attack was never shown.
‘Hangman’ Page Attacked
Moments before being ‘attacked’ last week, MJF accused ‘Hangman’ Page of being the one under the Devil mask. On this week’s show, Samoa Joe also pointed the finger of suspicion at the Cowboy before Roderick Stong argued that MJF was the Devil.
At the end of the show, the Devil’s henchmen attacked Page in the parking lot while the Devil was sat in a car. The masked person then nodded to his assistants, who proceeded to slam Page onto the glass windshield of the car.
The Devil's Men are attacking #HangmanAdamPage in the parking lot!
The use of the windshield may be a nod to the Devil being revealed as Jack Perry. The former Jungle Boy caused a stir at AEW All In during his match with Hook in which he made clear the windshield of his vehicle was real glass. Perry was suspended following his backstage altercation with CM Punk though his suspension reportedly ended over a month ago.
The Devil may be an anarchistic force, but he has his own AEW merch which has caught the attention of a WWE NXT Superstar. Click here to find out more.
WWE has a lot of things going on, and Logan Paul needs a new challenger for the US Title. A single-elimination tournament was started to decide just that, and now we know which Superstar from NXT will fight for that honor, as Carmelo Hayes is set to get that spotlight. He also has his eye on some AEW merchandise.
AEW has a Devil gimmick going on right now. They also have some merchandise ready for whoever is under that mask.
All Elite Wrestling dropped some new merchandise for The Devil. Carmelo Hayes certainly noticed. He chimed in on social media how much he wants one of those new pieces of merchandise. Of course, that new Devil merchandise also stole his, “I am Him” slogan, which he was calling attention to as well.
WWE has outlined their plans for the upcoming December 15th SmackDown episode. In the recent show’s conclusion, several details for the next episode on FOX were confirmed. Roman Reigns is set to make a return to the blue brand, which is anticipated to attract significant attention. Whether he responds to CM Punk’s call-out from the previous week remains uncertain.
Additionally, fans can expect a match between Grayson Waller and an unspecified NXT Superstar in the first round of the United States Championship tournament. The chosen Superstar for this shot was to be selected by Shawn Michaels. Another first-round match will feature Kevin Owens facing off against Austin Theory during the December 15th episode of WWE SmackDown.
Which NXT Superstar will wrestle for the US Title
Shawn Michaels logged onto social media in order to make that big announcement. He appeared in a very short online video where he said that, after a line of Superstars gathered at his door for that spot, he was finally able to narrow it down to one Superstar.
We will have to see how Carmelo Hayes does in this tournament. This may be the big break he needs to get that WWE main roster call-up.
Carmelo Hayes is ready for the WWE main roster
There aren’t many things that Carmelo Hayes hasn’t done in NXT at this point. After winning titles, and carving out a mark for himself, he very well could be main roster ready at this point.
Shawn Michaels is certainly hopeful in Carmelo Hayes’ abilities. Only time will tell how he does on the main roster at this point, but he will get a big shot during the December 15th episode of WWE SmackDown.
Carmelo Hayes went on to comment on this decision, proclaiming that they can’t “lil bro us anymore.”
