In WWE NXT, Sol Ruca has proven to be a star on the rise, but now the popular young Superstar could be waiting for a significant name change. Recently, WWE filed a trademark for Kaylx with the USPTO, a name that conveniently matches Sol Ruca’s real name of Calyx Hampton. On X, fans speculated that Ruca will soon be on the receiving end of a name change.

In recent weeks, Ruca has been teaming with Zaria, who has been making waves since her arrival in WWE NXT in late 2024. After Ruca recently introduced Zaria to her surfing lifestyle, Zaria has teased introducing Ruca to her way of life, which fans believe could lead to a name change.

Whatever name Sol Ruca goes by in WWE, the young star has been off to a promising start. Though she is yet to hold gold, Ruca has challenged for the NXT Women’s and NXT Women’s North American Championship. In September 2024, Ruca challenged then-TNA Knockouts World Champion Jordynne Grace, becoming the first NXT talent to challenge for the title.

WWE often changes the name of talent, just ask the recently-debuted Ricky Saints, and now many expect Ruca to receive a change, ironically to something closer to her real name. Stay tuned to SEScoops for the latest on Sol Ruca, and her future in WWE, whatever she is called.

WWE has officially filed a trademark application for the name Evolve, according to records from the United States Patent and Trademark Office (USPTO) on January 30. The filing falls under entertainment services, including professional wrestling events, television programs, and related content.

This move has fueled speculation about WWE’s long-rumored NXT expansion, tentatively known as WWE NXT Evolve. Reports indicate that the project remains in development, with veteran booker Gabe Sapolsky playing a key role. Sapolsky, who previously worked alongside Paul Heyman in ECW and co-founded Ring of Honor (ROH), ran the EVOLVE Wrestling promotion from 2010 until its WWE acquisition in 2020.

WWE NXT Evolve: Still in Development?

According to PWInsider’s Mike Johnson, WWE NXT Evolve remains an active concept but has not been finalized. Independent wrestling talents have reportedly been approached about potential tapings, but no confirmed dates are currently scheduled.

The show is expected to spotlight WWE NIL (Next in Line) athletes and developmental talents, offering a platform for rising stars. However, WWE has yet to make any official announcements regarding its launch.

Sapolsky’s Role and EVOLVE’s Legacy

Gabe Sapolsky’s involvement in the project has garnered attention, given his extensive history in wrestling talent development. After joining WWE as a creative consultant for NXT in 2016, he was briefly released in 2022 before returning later that year. His influence, along with WWE’s control of the EVOLVE brand, could shape the direction of this potential new program.

While there’s no formal confirmation, WWE’s trademark filing suggests movement behind the scenes. Fans will have to stay tuned for further updates on WWE’s evolving plans.

Tom Pestock, known to wrestling fans as Baron Corbin during his time in WWE, has officially filed a trademark for the name “Bishop Dyer.” According to the United States Patent and Trademark Office (USPTO), the filing was submitted on January 21, hinting at potential plans for the next chapter of Pestock’s wrestling career.

Pestock recently appeared at The People vs. GCW, where he competed against Josh Barnett in a high-profile Bloodsport match. Although he was defeated, Pestock received a warm reception from the enthusiastic crowd at the Hammerstein Ballroom in New York City. Following the event, he took to social media to thank the fans and assured them that his return is imminent.

Bishop Dyer

The trademark for “Bishop Dyer” aligns with standard descriptions used for professional wrestling-related trademarks. It covers a wide range of entertainment services, including wrestling contests, live and televised appearances, online interviews, and personal appearances. Additionally, the trademark extends to merchandise such as shirts, hats, hoodies, and sweatshirts.

The filing has sparked speculation that “Bishop Dyer” could serve as Pestock’s new ring name as he explores opportunities beyond WWE, possibly in promotions like GCW or other independent circuits. Fans will undoubtedly be watching closely to see how this new persona develops.

Baron Corbin Defends Tony Khan’s Contract Practices

Tom Pestock Working with Downstait

No matter what name he adopts—whether Baron Corbin, Tom Pestock, or his newly trademarked moniker, Bishop Dyer—Pestock is demonstrating a clear commitment to evolving his identity in the wrestling world. At The People vs. GCW, Pestock debuted a new entrance theme that immediately caught fans’ attention. Wrestling enthusiasts took to social media to praise the track, which was custom-created for him by the band Downstait. Known for crafting iconic wrestling theme songs, Downstait’s resume includes “Kingdom,” the wildly popular entrance theme of current WWE Champion Cody Rhodes.

The new song, titled Live For Revenge, marks another step in Pestock’s reinvention and adds an edgy, personal touch to his new persona. Downstait has confirmed that the track will soon be released as a single, giving fans a chance to embrace the next phase of Pestock’s career. With a fresh name, a new theme song, and the freedom to shape his future outside WWE, Pestock is clearly focused on making an impact as he enters the next chapter of his wrestling journey.

WWE filed several trademark applications with the US Patent & Trademark Office earlier this week (January 14). They include:

The Game: A nickname synonymous with Triple H. The term has been used less frequently in recent years now that he is retired from in-ring competition. Instead, WWE programming often highlights Triple H’s role as WWE’s Chief Content Officer.

Lashing Out w/ Lash Legend: A talk show hosted by Meta-Four’s Lash Legend. The segment debuted in September 2021 but hasn’t been used on NXT programming since 2022.

Malik Blade: Blade comptes in WWE NXT and debuted for the brand in October 2021 with a loss to Tony D’Angelo. His biggest TV match to date came at NXT Gold Rush in June 2023, where he and Edris Enofe challenged for the NXT Tag Team Championships.

Brooks Jensen: Jensen gained major attention in 2024 when he teased that he’d left WWE and even showed up at independent events. Now a part of NXT programming once again, he has been under the tutelage of Shawn Spears.

Sam Stoker: This is the former ring-name of SmackDown’s Kit Wilson. The Pretty Deadly star also went by Smooth Sammy Smooth on the independents but has used the Wilson name since April 2022.

These terms all shared similar ‘Goods and Services’ descriptions (“wrestling exhibitions and performances”), typical for the WWE trademark filings we track here for our readers.

Stay tuned to SEScoops for the latest news about professional wrestling trademarks.

Christian Cage has reinvented himself while competing in AEW after joining the promotion a few years ago. However, he recently tried to bring back a nickname that he got over and used in WWE for years.

In the latest edition of the Wrestling Observer Newsletter, Dave Meltzer reported that Cage tried to trademark the term ‘Captain Charisma’ and was opposed by WWE.

It’s unclear whether Cage will appeal the filing as of this writing. Some fans could argue that he doesn’t need the name, considering his placement in AEW since joining the rival promotion in 2021 after returning to in-ring action after years of being in retirement.

Cage was hyped as Tony Khan’s Hall of Fame-worthy talent signing at the time. Since then, he has been used in a top position, challenging for the World Heavyweight Title and holding the TNT Title multiple times. He currently holds the right to a World Title shot of his choosing, something he attempted to cash in on at Full Gear last Saturday on AEW World Heavyweight Champion Jon Moxley only to be stopped.

After opting to sign with AEW over WWE, he filed to regain the trademark rights to the Christian Cage name. Cage was last in action on the November 13th episode of Dynamite when he teamed with Hangman Page to beat Bang Bang Gang (Jay White & Juice Robinson) in a tag team match.

All Elite Wrestling (AEW) is gearing up to spread holiday spirit with some creative new trademarks. On November 18, the company filed for two festive names with the United States Patent and Trademark Office (USPTO):

• Dynamite on 34th Street
• Christmas Collision

Both filings fall under the category of entertainment services, hinting at upcoming holiday-themed wrestling events. The trademark applications specify coverage for a wide range of entertainment activities, including live professional wrestling performances, suggesting AEW is planning unique holiday-themed shows.

AEW Dynamite airs on Christmas Day (Wednesday, December 25), while that week’s Collision is scheduled for Saturday, December 28.

These latest trademarks align with the company’s creative approach to themed programming. Past holiday and seasonal outings include Beach Break, Winter is Coming, Holiday Bash, New Year’s Smash and St. Patrick’s Day Slam.

Stay tuned for official announcements and updates on how AEW plans to incorporate these new trademarks into its programming.

A trademark dispute has erupted between punk rock frontman Wesley Eisold and Undisputed WWE Champion Cody Rhodes over the use of the name “American Nightmare.” Eisold, who leads the Boston-based hardcore punk band American Nightmare, filed a lawsuit in California federal court alleging Rhodes violated their previous trademark agreement.

The lawsuit seeks damages of at least $900,000 and alleges that WWE and Fanatics, Rhodes’ merchandise partners, intentionally caused the breach of the settlement agreement. Rhodes has until November 15 to respond to the lawsuit.

The conflict stems from an earlier settlement between the two parties after Rhodes attempted to trademark “The American Nightmare” for his wrestling persona. Eisold, who had already secured the “American Nightmare” trademark, reached an agreement allowing Rhodes to use the name on merchandise under specific conditions.

The deal required Rhodes to prominently display his name, likeness, or wrestling imagery at 75% or larger size alongside the phrase.

However, Eisold claims Rhodes has “blatantly” breached this agreement by selling merchandise featuring “American Nightmare” without the required wrestling elements. The lawsuit alleges this has caused significant confusion among both fanbases, with fans accidentally purchasing merchandise intended for the other party.

Eisold, who co-founded American Nightmare in 1999, has built a significant presence in the punk rock scene over two decades. His band operates primarily out of Los Angeles, where they rehearse, record, and maintain their equipment. Meanwhile, Rhodes, who adopted the moniker as a tribute to his father Dusty Rhodes, currently holds the prestigious Undisputed WWE Champion title.

• Cody Rhodes Merchandise at WWEShop

h/t – Boston Herald

AEW fans have been given a tease of what’s to come in Tony Khan’s first promotion if the company’s trademark filings are to be believed. According to the US Patent & Trademark Office database, AEW filed trademarks for “AEW Parade of Champions” and “Parade of Champions” on November 5, 2024. The terms encompass a variety of uses in entertainment related to professional wrestling, including at live performances, on TV programs, and in multi-media content distributed across a variety of platforms.

AEW is hardly short of champions, with some fans having argued that there are too many titles within the company. Currently, AEW has eight recognized championships, as well as accolades such as the Owen Hart Men’s & Women’s Tournament, and the Dynamite Diamond Ring. Ring of Honor’s seven championships can also often be found on AEW TV, as well as gold from other promotions such as New Japan Pro Wrestling and AAA.

News of AEW’s Parade of Champions comes after AEW filed trademarks for “AEW WrestleMax,” “WrestleMax,” and “AEW Max Month,” presumably linked to their streaming partnership with Max, set to begin in early 2025. AEW announced the renewal of its WBD partnership last month which will see pay-per-views move to the Max streaming platform.

Events will be available at a discounted price for Max subscribers while non-subscribers may still have the option to purchase events on an a la carte basis in the United States. The move to Max will make it easier for fans to access AEW content in one place rather than having to juggle various platforms including Bleacher Report, TrillerTV, and cable services.

Ahead of the debut of its programming on MAX, AEW has filed for several new trademarks.

AEW recently entered a multi-year media rights deal with Warner Bros. Discovery, officially announced earlier this month. On October 25, AEW filed for trademark rights to terms including AEW WrestleMax, WrestleMax, and AEW Max Month with the United States Patent and Trademark Office (USPTO). The trademarks are filed under “entertainment services,” with the following description:

“Entertainment in the nature of wrestling contests; Entertainment services in the nature of live wrestling performances; Entertainment services in the nature of production of wrestling programs and events; Entertainment services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling.”

New Agreement

The deal is valued at $555 million over three years, excluding revenue from pay-per-view (PPV) events. AEW PPVs will become available on MAX later in 2025 at a discounted price per event.

While Dynamite and Collision will continue airing on TBS and TNT, AEW’s pay-per-view library will be added to MAX. However, it won’t launch with past AEW TV episodes on January 1st as previously anticipated.

All Elite Wrestling (AEW) has filed two new trademarks, hinting at an upcoming special edition of its Dynamite show. On October 15th, AEW submitted trademarks for “Fright Night Dynamite” and “AEW Fright Night Dynamite” with the United States Patent and Trademark Office, indicating plans for a Halloween-themed broadcast.

The trademarks are registered for entertainment purposes, with the description reading as follows:

“Entertainment in the nature of wrestling contests; Entertainment services in the nature of live professional wrestling performances; Entertainment services in the nature of production of professional wrestling programs and events; Entertainment services, namely, production and distribution of ongoing television programs in the field of professional wrestling.”

AEW is known for producing special holiday-themed episodes of Dynamite, and with Halloween falling on a Thursday this year, it seems likely that this will be the focus of an upcoming show. As of this writing, AEW has not officially confirmed the Fright Night Dynamite special, but an announcement could be imminent.

This week’s episode of Dynamite promises an action-packed card, following the recent WrestleDream event. Stay tuned for more updates, including the full match lineup.

In the 2010s, no catchphrase took the wrestling world by storm like ‘YES YES YES’ as used by Daniel Bryan during his rise to the top of WWE. The three-word phrase was used on countless pieces of merchandise during Bryan’s time with the company, and though that tenure ended over three years ago, WWE isn’t ready to part ways with the phrase.

WWE has filed a trademark for YES YES YES with the USPTO for the use on various pieces of merchandise. WWE’s move to own the term comes after Bryan (now Bryan Danielson in AEW) filed for the term in July of this year. Speaking ahead of All In: London 2024 with Luke James Chats, Danielson shared that his manager told him that the term was available and didn’t cost much to trademark.

Following his application, Bryan claims he was sent a legal form of some kind by WWE that insinuated that he was infringing on something WWE owned, despite the term being available to be trademarked. As of September 20, the filing was labeled as abandoned.

Danielson certainly has shown no sign of returning to WWE, as he not only holds the AEW World Championship but has actively spoken about winding down his career in the ring. Nevertheless, WWE is seeking the term for the use on merchandise that one would assume would be about AEW’s resident American Dragon. Stay tuned to SEScoops for the latest trademark news as well as news on the AEW World Champion.

On September 6, All Elite Wrestling filed a trademark for the term ‘AEW: SHOCKWAVE‘ exciting fans over possible changes to the company. In August, Tony Khan teased that some of the biggest, most important announcements about AEW were coming soon.

Speaking on the post-AEW All Out media scrum, Khan was asked about the trademark and what it means going forward. The AEW President shared high hopes for his future after another successful All Out pay-per-view.

“It would be safe to say that AEW is set to create a shockwave throughout all of professional wrestling. I think people are going to be talking about what they saw at AEW All Out, which was a huge business success for us… We’ll continue to send that shockwave through the world of professional wrestling here at AEW.”

AEW is no stranger to making huge announcements including recently sharing that they will be hosting stadium-sized events in Australia and the United States next year. Stay tuned to SEScoops for the latest on AEW: SHOCKWAVE and what this trademark is eventually used for.

A new trademark filing may have revealed one of the announcements Tony Khan has been teasing for All Elite Wrestling in recent weeks.

The AEW President claimed that the most important announcements in his company’s history ‘were looming large’ earlier this month.

Now it has been revealed that on September 6, the promotion filed a new trademark application with USPTO for ‘AEW: SHOCKWAVE’ for ‘Entertainment services in the nature of production of professional wrestling programs and events.’

It’s unknown what the officials intend to use the trademark for at this point, but the naming scheme suggests it to be a special similar to NXT: Heatwave instead of a weekly show.

AEW’s New TV Deals

AEW’s current TV deal with WarnerBros Discovery is scheduled to expire later this year. The company’s media rights renewal has been a hot topic of discussion among fans.

There have been many reports of positive talks between the wrestling company and its TV partners but so far there has been no solid development in the matter.

President Tony Khan has teased some big announcements for the company a number of times. While addressing the crowd after last night’s Collision, Khan said that he thinks AEW on TNT and TBS was ‘here to stay.’

One of the things people are expecting to see with the new deals is the inclusion of a streaming agreement which will finally provide a home to the promotion’s tape library.

While not confirmed, it’s possible that the new trademark is in preparation for a media rights renewal announcement. It can be used for specials on streaming platform or TV, that gets announced alongside the new media deal.

Cody Rhodes is the unquestionable top babyface in WWE today and has a legion of fans who have supported him throughout his ‘story.’ Rhodes

On Wednesday, September 4, Punk rock musician Wesley Eisold filed a lawsuit against Rhodes, WWE, and the promotion’s merchandising partner Fanatics. The complaint, filed in federal court in California, alleges trademark infringement, breach of contract, and intentional interference with contractual relations.

Eisold is the co-founder and lead singer of the band ‘American Nightmare‘ which has been active off and on since 1998. According to a USPTO filing, Eisold has held a trademark for American Nightmare for use in music, clothing, and entertainment services since 2016. In addition to recovering attorneys fees, Eisold is seeking damages of at least $150,000, as well as treble damages of up to $300,000 related to federal trademark infringement.

Cody Rhodes & Wesley Eisold 

In March 2019, Rhodes applied for a trademark on ‘The American Nightmare‘ for the use in wrestling that Eisold opposed. The pair agreed to a settlement in March 2021 which allowed for Rhodes to use the term. Rhodes was with AEW at the time but has since returned to WWE where he continues to go by the nickname.

Under the settlement, Rhodes was allowed to use “American Nightmare” on merchandise under the condition that Rhodes’ name, likeness, or wrestling-related imager was at least 75% larger than the American Nightmare term, differing it from Eisold’s own merch. Eisold claims that Rhodes, WWE, and Fanatics have violated that agreement by selling merchandise that doesn’t fit that requirement.

Eisold’s suit claims that WWE is selling several items through Fanatics with the American Nightmare term that doesn’t fit the previously agreed criteria. Eisold specifically references Rhodes’ ‘Crown T-Shirt design’ that does not contain Cody’s name or an image of him. The only wrestling-related image on the shirt is a WWE logo that is on the sleeve and not the main design.

Eisold’s complaint also alleges that the confusion on social media is evident. m

“Fans of WWE and wrestling continue to frequently tag [social media accounts for the musical band] the American Nightmare in Facebook and social media posts… Fans attending American Nightmare concerts and other events—including in California and specifically this judicial district—wear both the Runnels [Rhodes] clothes and the Eisold clothes.”

Eisold’s legal representatives reached out to Rhodes’ lawyer in 2022 about the Crown shirt, but didn’t receive a reply, the suit adds. Stay tuned to SEScoops for the latest on this developing story.

Giulia is the latest addition to the highly-talented NXT women’s division. She recently made her impactful debut on the white and gold brand. In the main event of NXT No Mercy, Roxanne Perez retained her NXT Women’s Championship against OTM’s Jaida Parker. After the match, the former NJPW Strong Women’s Champion made her debut and had a staredown with ‘The Prodigy’.

The United States Patent and Trademark Office (USPTO) database shows WWE filed to trademark the name ‘Giulia’ on September 3, with various entertainment services related to professional wrestling listed as the ‘Goods and Services’ usage description.

Earlier this year, reports started to float about Giulia’s signing with WWE. The Japanese talent was also in attendance for WWE NXT Stand & Deliver in April. But her injury led to her undergoing surgery. She had been on the shelf recuperating which pushed back her NXT debut.

WWE was hopeful to feature Giulia on the NXT Heatwave event in July but she wasn’t cleared. The former STARDOM Champion recently finished her commitments with Rossy Ogawa’s Marigold promotion before arriving in WWE. Giulia is now a part of NXT and she has her eyes on the NXT Women’s title as it was expected.

On this week’s edition of NXT, Giulia once again made it clear what she wants. The main event segment featured Roxanne Perez delivering a promo on her win over Jaida Parker at No Mercy. Chelsea Green interrupted Perez, wanting to be named the new No.1 contender for the title.

However, Giulia made her way and attacked Green. She then demanded a title match with a short message, “Me, you, CW,” indicating NXT premiere on CW network on October 1. Another title match has also been teased for the NXT premiere.

• Shawn Michaels Teases “Other Surprises” for WWE NXT’s Move to The CW
  

Bobby Lashley & MVP could soon be reunited as The Hurt Syndicate, judging by a trademark filing made earlier this week. On August 16, Bobby Lashley and MVP were both moved to the alumni section of WWE’s official website, signaling their departure from the company.

Just two days earlier, on August 14, a trademark filing was made for the term The Hurt Syndicate for use in professional wrestling and entertainment services. The filing was submitted by a company named “Totally Harmless Concept, LLC.”

This isn’t the first time this company has been linked to MVP. In 2013, “Totally Harmless Concept, LLC” also filed to trademark “MVP” when the former United States Champion began his stint with New Japan Pro Wrestling. Additionally, the company filed to trademark “Ghetto Strong Style” in 2013, a song that MVP used as his entrance theme during his time in New Japan Pro Wrestling.

On social media, MVP didn’t directly address reports of The Hurt Syndicate but did share a gif of Lashley, suggesting that the two will be working again soon.

What’s to Come?

With MVP sharing that he won’t be going back to WWE at a Bloodsport event, anticipation continues to grow as to what he and Bobby Lashley have planned next. It’s been reported that Lashley and MVP are hoping to reunite in AEW in a move that could possibly see Shelton Benjamin brought into the All-Elite promotion.

Those close to Lashley believe he will make at least an appearance in AEW and stated that he’s ready to return to TV. Lashley reportedly has interest from the fighting world, as well as from promotions in Japan. The All Mighty boasts an impressive 15-2 record in the world of MMA with six KOs victories to his name.

Lashley has been one of WWE’s top Superstars for years but now those in the company are reportedly expecting him to leave this weekend. Stay tuned to SE Scoops for all the latest on the future of the All Mighty.

A series of trademarks filed by WWE has given wrestling fans a hint at what the promotion may have planned in the coming weeks and months. Over the past week, WWE has filed trademarks for ‘The Wyatt Sicks,’ ‘The Pure Fusion Collective,’ ‘Pure Fusion’ and ‘Fatal Influence.’ The terms have been filed for the use in entertainment services and broadcast media.

The Wyatt Sicks

WWE has already been using the term The Wyatt Sicks for some time now as the Uncle Howdy-led faction has proven to be a force to be reckoned with so far. The group recently made its in-ring debut with a win over the Creed Brothers and Chad Gable. The Olympian was ‘killed’ by the faction during its arrival in June and has been at odds with the group ever since. Outside of WWE, The Wyatt Sicks has also been targeting The Pat McAfee Show.

The Pure Fusion Collective

The Pure Fusion Collective is the name of the new faction consisting of Shayna Baszler, Sonya Deville, and Zoey Stark. So far, the group has feuded with Damage CTRL and an attack on Dakota Kai has written her off TV. The Kiwi Superstar is dealing with a torn meniscus and could miss up to ten weeks of action.

Fatal Influence

So far, WWE has not used the term Fatal Influence on TV, leaving fans to speculate if it is a new faction, an event name, or something else entirely. The name does highlight WWE’s new era contrasting with its previous administration under Vince McMahon. The former WWE CEO reportedly had strict rules against certain words, including anything that made reference to killing or a loss of life.

Bryan Danielson’s days as a WWE Superstar may be a thing of the past, but the American Dragon could be screaming YES! once again soon. A patent for “YES! YES! YES!” has been filed by Danielson, records from the U.S. Patent and Trading Office website reveal. The filing also includes an image of Danielson from his WWE days wearing a shirt with the phrase in question amid a sea of “YES!” signs.

The YES! Movement

Though originally part of a 2011-2012 heel turn for Bryan in which he’d over-celebrate every single win, “YES!” became a hit with fans. The single-word chant became as associated with Bryan as ‘What’ was with ‘Stone Cold’ Steve Austin and even broke outside the world of pro wrestling. The chant became a fixture of non-wrestling sporting events, in a testament to how popular the chant, and the man behind it, had become.

Danielson joined AEW in September 2021 and the YES! chant has followed Bryan to the All-Elite promotion. The chant can be heard in Bryan’s matches, and Danielson himself delivered the chant after a December 2023 episode of Collision, after (sarcastically) asking fans to definitely not record what he was going to do.

What’s to Come?

Danielson will have plenty of reasons to say “YES! YES! YES!” should he emerge victorious at AEW All In: London 2024. The August 25, event will see Danielson challenge AEW World Champion Swerve Strickland. Danielson earned the opportunity by winning the 2024 Owen Hart Men’s Tournament. Danielson recently shared that his current AEW deal will expire on August 1, but it has been reported that he will continue to make appearances for AEW past this expiration date.

PRIME, the beverage brand co-owned by WWE U.S. Champion Logan Paul, is facing legal action by the U.S. Olympic and Paralympic Committee. The suit, which has been seen by CBS News, claims that PRIME is using trademarked phrases and symbols on a special edition of its drink featuring three-time Olympic gold medallist Kevin Durant. The beverage in question uses the terms ‘Olympic’ ‘Olympian,’ and ‘Team USA’, and also refers to ‘going for gold’ on its label.

The Olympic Committee, which also represents the Paralympic Games, claims in the suit that PRIME has acted “in bad faith.” The committee adds that it has sent a cease-and-desist to PRIME but the Durant-inspired product continues to be sold.

The suit states that consumers could be misled to believe there is an agreement between the Olympic and Paralympic Committee and PRIME. This year’s games will kick off this Friday in Paris, France.

Criticisms of PRIME

Earlier this month, U.S. Senator Chuck Schumer called for an investigation into PRIME due to the high caffeine content of its energy drink. PRIME responded by stating that it companies with all requirements in the countries it operates in. As data from caffeineinformer.com shows, PRIME Energy has 56.3mg of caffeine per 100ml, more than Red Bull (32mg per 100ml) or Monster (33.8mg per 100ml).

Last year, a lawsuit was filed stating that PRIME’s grape-flavored drink contained per- and polyfluoroalkyl (PFAS) substances. In April 2024, Paul disclosed that PFAS were not listed ingredients but were detected in the product.

PRIME currently serves as the official sponsor of WWE PLEs and is the promotion’s first sponsor to receive branding on the ring mat. A ‘Hydration Station,’ complete with PRIME bottle can be found ringside at RAW and SmackDown events. In January 2023, UFC announced a partnership with PRIME that saw corroboration at UFC events.

Related: Logan Paul Takes AA Through Table At PRIME Event

Superstars released from the company will NOT be allowed to use their WWE names after being cut, despite recent claims to the contrary.

Earlier this month, WWE filed to trademark Ethan Page’s name and there was a discussion online about WWE’s usage of ring names. The notion spread online that WWE was now allowing talent to use their ring names after they exited, breaking from years of tradition. WWE trademarks terms for wrestlers so that when a Superstar exits the company, they cannot earn using a name WWE spent considerable time and money building up in another company.

These reports of WWE relaxing its stance on the use of ring names is not the case, both Fightful Select and PW Insider report. While some WWE alum have used their ring names after being released (CM Punk, Chris Jericho, Adam Cole etc), these wrestlers already had ownership of the name and they licensed WWE to use it.

WWE Locks Down Several Names Across NXT & Main Roster

Some former WWE talent have gotten around this by changing their legal names to the character name used in WWE. Both The Ultimate Warrior and Ryback were able to use their WWE names after leaving by changing their names from Jim Hellwig and Ryan Reeves respectively. While Metalik can use that name as he owns the term, he can’t use Gran Metalik as that collective term is owned by WWE.

While WWE’s new era has implemented several changes, relaxing its stance on names isn’t one of them. For now, Nic Nemeth will remain Nic Nemeth in TNA despite spending years building his career as Dolph Ziggler, and the same goes for Raj Dhesi/Jinder Mahal. While WWE may one day change its rules, it hasn’t happened yet.

WWE has filed a new trademark, and it’s for current NXT Champion Ethan Page.

The trademark, “Ethan Page”, was filed by WWE on July 10. You can check out the description of the filing below.

“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.” 

Ethan Page in WWE and NXT Championship Win

Ethan Page’s AEW contract had ended earlier this year, and the star set his sights to WWE, where he claimed the NXT Champion shortly after.

Page won the title at NXT Heatwave on July 4, 2024, that took place at the Scotiabank Arena in Toronto, Ontario, Canada. The match for the NXT Championship was a fatal four-way one involving defending champion Trick Williams, Je’Von Evans, and Shawn Spears.

The 34-year-old clinched the victory in the title match when Williams hit the Trick Shot move on Page, who fell on Evans, prompting a pin from the referee. This “accidental way of winning the title” finish was met with some mixed opinion with fans, but it seems like WWE has some more ideas to do with Page with the recent trademark filing.

As for his time in AEW, Page said in an appearance on the Talk’n Shop podcast that he was mind-blown by how organized things are in WWE compared to the promotion he worked at previously.

RELATED: New NXT Champion Ethan Page: “I Knew This Was Going to Happen”

WWE has created more filings to trademark terms associated with World Championship Wrestling following the filing of the classic WCW PPV name SuperBrawl.

More recently, WWE has filed for the terms The Match Beyond and New Blood Rising. The descriptions for these filings are as follows:

“Entertainment services, namely, an ongoing show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information; organizing social entertainment events for entertainment purposes for wrestling fans; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the field of sports entertainment.”

The Match Beyond term dates back to the 1980s and was used to describe the inaugural WarGames match at Great American Bash ’87. More specifically, the term us used to signify the moment in which all participants have entered and therefore, when pinfall and submissions can be counted.

New Blood Rising was a WCW pay-per-view that took place in August 2000 and replaced Road Wild in the company’s calendar. All matches for the show were under No Disqualification rules, though this was never announced before or during the show. The main event saw WCW World Heavyweight Champion Booker T retain against Jeff Jarrett.

WWE And WCW Terminology

WWE has already used several WCW terms for its programming, including the Night Of Champions pay-per-view coming from the final episode of WCW Monday Nitro. WWE has also used Starrcade in the past with that term coming from WCW’s biggest annual event. To this day, WWE NXT hosts an annual Halloween Havoc show which like the WCW show of the same name, takes place in October and has a spooky theme.

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WWE may be bringing back another WCW pay-per-view to give it a new paint job in the PLE era.

The company has filed for the trademark “SuperBrawl” under the United States Patent and Trademark Office and it’s not for merchandise purchases, but for broadcast media purposes.

WCW SuperBrawl became one of the company’s most notable PPVs during its run with Ric Flair battling Tatsumi Fujinami in the inaugural SuperBrawl I out of St. Petersburg, FL. SuperBrawl VIII was actually where Scott Steiner infamously turned on his brother Rick to join the NWO. Serendipituosly enough, Scott Steiner competed in main event against Kevin Nash at SuperBrawl Revenge, the final version of the event before WCW ultimately closed its doors in 2001.

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Back in 2019, Cody Rhodes attempted to secure the rights to the SuperBrawl name, but he and WWE came to an agreement on the situation.

In the past WWE has used the Starrcade name to promote live events, but it’s been the NXT brand who has really embraced the nostalgia of notable PPVs from the past. Halloween Havoc and Great American Bash has been an appointment events for NXT as has the classic WWE property In Your House.

With SuperBrawl having it’s obvious ties to “Super Bowl” WWE could be angling for a PLE around February which is also when the original SuperBrawl fell on WCW’s calender. WWE’s trademark following for “SuperBrawl” reads as follows:

“Exhibition of professional wrestling events rendered through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information.”

WWE is seemingly working on a new show that focuses on the development of talent judging by a trademark filing recently made. 

WWE has filed a trademark for the term ‘WWE Independent Development’ as well as ‘WWE ID.’ The filing states that the term would be used for the following:

“ORGANIZING AND CONDUCTING A PROGRAM TO ENHANCE, EDUCATE AND DEVELOP ATHLETES; EDUCATIONAL SERVICES, NAMELY, ORGANIZING AND CONDUCTING TRAINING IN THE FIELD OF COLLABORATIVE PARTNERSHIPS WITH ATHLETES FOR BRAND BUILDING, TRAINING, DEVELOPMENT, EDUCATION, COMMUNICATIONS, PROMOTION, AND COMMUNITY RELATIONS SERVICES; ENTERTAINMENT SERVICES, NAMELY, ORGANIZING AND CONDUCTING SPORTS EVENTS RENDERED LIVE AND RECORDED FOR THE PURPOSE OF DISTRIBUTION; ORGANIZING AND ARRANGING OF EXHIBITIONS AND CULTURAL, ENTERTAINMENT AND SPORTING EVENTS FOR SPORTS AND ENTERTAINMENT PURPOSES; ENTERTAINMENT SERVICES, NAMELY, PROVISION OF INFORMATION AND NEWS ABOUT SPORTS, ENTERTAINMENT RENDERED LIVE AND THROUGH BROADCAST MEDIA INCLUDING TELEVISION AND RADIO, AND VIA THE INTERNET OR COMMERCIAL ONLINE SERVICE; PROVIDING INFORMATION IN THE FIELDS OF SPORTS, ENTERTAINMENT AND POP CULTURE VIA AN ONLINE COMMUNITY PORTAL; PROVIDING A WEBSITE IN THE FIELD OF SPORTS, ENTERTAINMENT AND POP CULTURE; PROVIDING WRESTLING SERVICES; PROVIDING WRESTLING NEWS AND INFORMATION VIA THE INTERNET”

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WWE’s Developmental Programming

NXT serves as the promotion’s main developmental program and this has been the case since 2012. In February 2022, WWE NXT Level Up was launched, replacing 205 Live in the process. The show serves as a first step for young talent to learn about working on a broadcast show, before they make the move to WWE NXT. 

In April 2024, WWE: Next Gen was released by the promotion and Roku. the 8-part documentary series chronicles the lives of athletes vying to get a contract and become superstars and is narrated by John Cena. Some WWE: Next Gen talent have already begun appearing at WWE NXT live events. 

Related: WWE Next Gen Star Julian Baldi Signs with Promotion, Has Been On A “Crazy Ride”

Adam Copeland’s Brood-themed entrance may not be the last fans see of the gothic faction when it comes to AEW programming. 

During AEW Double or Nothing 2024, Copeland retained the TNT Championship against Malakai Black. The match was contested in a barbed wire Steel Cage and had Black won, Copeland would have had to ‘bend the knee’ to the House of Black. 

Adam Copeland And The Brood

Copeland arrived at AEW Double or Nothing 2024 with an entrance reminiscent of The Brood from his Attitude Era days. Not only that but Gangrel, another Brood alum, aided Copeland in the match. The Vampire Warrior helped even the odds when it appeared that the House of Black was going to interfere on behalf of the group’s leader. 

• Watch Adam Copeland’s Brood Entrance At AEW Double Or Nothing

Fans may be seeing much more Brood-related antics in AEW going forward. Copeland now owns the rights and trademarks to the term, PW Insider reports. Other Brood alum include Christian Cage as well as Matt and Jeff Hardy. On the go-home Dynamite before AEW Double or Nothing 2024, Black fell victim to a ‘blood bath,’ another stape of the gothic faction. 

Adam Copeland Injured

Brood or no Brood, fans shouldn’t expect to see Adam Copeland in the ring for some time. The WWE Hall of Famer suffered a fractured tibia during the match with Black that will require surgery. It’s unclear what this will mean for his reign as AEW TNT Champion. In the past AEW has used interim champions for short-term injuries while champions out for longer have been stripped of the gold.