On Monday night, the WWE will begin the annual superstar
shakeup following WrestleMania with performers making the move from Raw to
Smackdown Live and vice versa.
This year’s Superstar Shakeup also comes with a little extra
scrutiny because this will be the last major move for performers ahead of the
upcoming shift as Smackdown Live goes from USA Network to FOX later this year.
Now the new Smackdown Live won’t debut on FOX until October
but there are already huge plans in motion for the launch including a new
weekly ‘magazine’ style show that will feature interviews, behind the scenes
footage and coverage of WWE similar to other major sports that broadcast on FOX.
While Monday Night Raw has remained the featured show for
the WWE over the years, the $2 billion deal to bring Smackdown Live to FOX will
almost certainly change the way the Superstar Shakeup will work this year.
FOX is a bigger platform than USA Network because it’s
network television versus cable so no matter what else happens with this
Superstar Shakeup, that has to be noted before the first ‘trades’ are announced
on RAW on Monday night.
Triple H (Paul Levesque) previously addressed the move for
Smackdown Live to FOX and the shift in how that show will be handled going
forward.
“There are contractual obligations to provide that level of
exposure for us and all that other programming, but [FOX] have already gone
above and beyond that and that’s part of the partnership,” he told the Sports
Business Journal just after WrestleMania 35.
“Fundamentally as a company, we constantly reimagine
ourselves so we are deep in the process now of, when we get to October on Fox,
what is the reimagined version of SmackDown going to be?”
Because FOX will be available to more viewers along with the
initiative to help launch WWE programming on the network in October, that would
seem to indicate that the Superstar Shakeup will bring more of the biggest
stars to the blue brand.
One name in particular that would seem obvious for the move would
be former Raw women’s champion Ronda Rousey, who was a staple on FOX
programming when she was the women’s bantamweight champion in the UFC.
FOX executives know the kind of ratings that Rousey can
bring in and even if she’s only a part time employee going forward, there’s
little doubt that she would get a lot of attention performing on network
television. Obviously there are still a ton of rumors swirling about Rousey’s
future with WWE after her most recent match at WrestleMania, but if she’s
coming back, it would seem like a safe bet that FOX would like to see her on
Smackdown Live.
It’s also possible a couple of other top stars such as Roman
Reigns or even Brock Lesnar (assuming he’s returning to WWE) end up on
Smackdown Live.
The key for the move to FOX is getting people to tune in
week to week but also providing the kind of star power that will get more
casual viewers to make Smackdown Live must see TV right at the launch.
While Smackdown Live has produced numerous compelling
storylines over the past few years including the rise of Becky Lynch’s stardom
as well as the recent promotion behind Kofi Kingston, the blue brand has never completely
escaped being the ‘B’ show behind the ‘A’ brand’ at Raw.
That could all change with the upcoming shift for Smackdown
Live to FOX because that network didn’t shell out a lot of money to land WWE
programming only to get table scraps when it comes to the superstars performing
on the show.
It’s also worth mentioning that while FOX will definitely
get a lot of attention with this Superstar Shakeup, WWE can’t forget about
their longtime television partners at USA Network either, who are still footing
a hefty bill to keep Monday Night Raw.
While every year provides a few interesting storylines, the
2019 Superstar Shakeup might be one of the biggest to keep an eye on with the
massive shift about to happen to WWE television programming later this year.